About Tom
Strategic marketing and brand leader with over 15 year’s experience driving commercial transformation across data, agriculture, technology, and retail sectors. Skilled in leading cross-functional teams, defining go-to-market strategies, and repositioning brands for scalable growth. I combine strategic insight with hands-on leadership to deliver measurable outcomes.
English
Native or bilingual
Can work on-site
Ipswich (up to 50km), Cambridge (up to 50km), London (up to 50km)
Experience
- AgrimetricsHead of Marketing & CommunicationsApril 2022 - September 2025 (3 years and 5 months)• Partnered with the Board and CEO to define and implement commercial transformation strategy, repositioning from government-funded R&D to fully commercial enterprise• Developed the brand architecture, business model and go-to-market strategy that underpinned revenue growth from £0 to £8m.• Established new marketing and communications frameworks to support market expansion in the agri-tech, data, and sustainability sectors.• Directed budget, agency partnerships and internal resources to deliver high-impact brand, PR, and demand generation activity.• Introduced data-drive reporting to measure & optimise ROI across channels
- The AF Group LimitedHead of Membership & MarketingNovember 2019 - April 2022 (2 years and 5 months)• Sat on Senior Leadership Team, shaping business strategy and long-term growth• Launched new subscription model, increasing recurring revenue by 24%, and automated onboarding to deliver 10% growth in membership whilst reducing onboarding costs by 80%• Realigned marketing and membership functions to achieve £330k annual cost savings.• Led development and implementation of digital strategy including new website, intranet, chatbot and PPC and AdWords campaigns.• Leading team of in-house and agency to plan, implement and review campaigns• Directed insight-driven marketing campaigns with measurable ROI across B2B and customer audiences.
- The AF Group LimitedGroup Marketing ManagerOctober 2017 - November 2019 (2 years and 1 month)• Created and executed integrated marketing strategies to help support company growth of 78% for FY 18/19.• Managed annual marketing budget, ensuring full alignment to corporate objectives and performance KPI’s.• Delver 520 qualified leads by Q3 2019 – 50% uplift year-on-year – through data-driven campaign design.• Collaborated with sales leadership to produce high-performing collateral and campaigns, increasing customer share-of-wallet by 15%• Implemented new digital tools for CRM integration, marketing automation, and customer feedback (NPS).
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Education
- Level 6 Digital Diploma in Professional MarketingChartered Institute of Marketing2020Level 6 Digital Diploma in Professional Marketing
- Level 6 Diploma in Professional MarketingChartered Institute of Marketing2019Level 6 Diploma in Professional Marketing