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Tom FlanaganTF

Tom Flanagan

Product Leader in Proptech | GTM & B2B Growth

€573/day
London, GB
3-7 years

Average response time: 1 hour

About Tom

I'm a strategic product leader with 5+ years of experience launching and scaling B2B data products—especially in the proptech space. I've led go-to-market strategies, shaped product roadmaps, and delivered results that drive revenue, adoption, and market differentiation.

From bringing AI-driven 3D tools to the UK market with Simplex3D, to scaling Estates Gazette's £6M real estate data platform, I help businesses turn complex ideas into validated, user-centric products. I specialise in market entry, data strategy, product-market fit, and building strategic partnerships that unlock growth.

I'm available for product consulting, roadmap development, GTM planning, and discovery work—particularly for startups, SaaS, and data-driven businesses in real estate or related verticals.

Let’s build something that matters.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Simplex3D
    UK Strategic Partner
    REAL ESTATE
    March 2025 - Today (1 year and 3 months)
    London, United Kingdom
    Simplex3D (tech & AI B2B SaaS) specialises in photorealistic 3D digital twins of cities, revolutionising real estate by offering immersive spatial experiences, data & analysis tools (Core) and marketing solutions (REALS).

    Achievements & Objectives

    Leading the introduction of Simplex3D products - Simplex Core & REALS - to the UK market.

    Successfully established UK product market fit and validating key value propositions and use cases for real estate professionals with our focus on architects, investors and developers.

    Conducted comprehensive market and competitor analysis to inform product positioning and influence feature development, ensuring unique market differentiation focusing including an AI solution to read planning applications and inform developers what is likely to be approved.

    Secured a strategic data partnership to accelerate go-to-market and enhance data capabilities which significantly reduces data acquisition.

    Driving sales and marketing efforts, securing two tier-one real estate agency clients within the first month, demonstrating rapid market adoption.
  • Estates Gazette (EG)
    Product Manager
    REAL ESTATE
    September 2021 - February 2025 (3 years and 5 months)
    London, United Kingdom
    EG powers the UK commercial real estate industry with timely transactional data, market analysis, leading news, and commentary through an integrated web application, files and API’s.

    Achievements

    Drove product strategy and development for EG Radius, a £6M annual revenue-generating B2B data platform, delivering critical transactional data, market analysis, and insights.

    Defined and executed a product vision and roadmap for EG Radius, achieving a 47% increase in NPS, 17% in usage, and 15% in revenue in 2024.

    Co-led the development of EG Connect, a new revenue line and innovative graph and community detection solution, generating 10x the average deal value.

    Implemented a go-to-market strategy to successfully launch all EG product enhancements and modules which drive product adoption and scalability across the organisation.
  • LexisNexis Risk Solutions
    Associate Product Manager
    DIGITAL AND IT
    September 2019 - August 2021 (1 year and 11 months)
    London, United Kingdom
    Gained comprehensive product management experience through a 2-year Product Management graduate scheme at LNRS, a leading provider of data services across a diverse portfolio including commercial real estate (EG), HR (BrightMine), and travel & aviation (Cirium).

    Achievements

    Reduced design-to-build feedback loop by 20% at EG through the implementation of design QA sessions, streamlining the development process.

    Attracted 47 customers in the first month to BrightMine's "Insight's Hub," a platform developed to expand customer discovery and usability engagement.

    Improved win-back rates by 5% at Cirium by implementing regular win/loss analysis, providing actionable insights for product roadmap adjustments.

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Education

  • Storytelling Masterclass
    Ginger Communications
    2024
    Storytelling Masterclass
  • Media Training
    Rough House Media
    2023
    Media Training

Skill set

Categories