Tom Livingstone

Founding and running creative branding and marketing agency Measured Branding. Highlights

include:

Immediate profitability in Y1

9 client projects completed

Varying scope of work including rebrands, website builds, graphic design work, marketing

consultancy

Helping mrp shape their marketing strategy and promote their brand. This included:

• - A comprehensive marketing strategy

• - A framework for the Marketing Executive role

• - A content strategy and calendar

• - Production of lead generation assets

• - Setup of LinkedIn ad campaigns

• - Website copywriting and refinement

• - Email nurture flows

Talentful pioneered a commission-free embedded recruitment model to better suit the evolving needs of the tech industry, by providing dedicated recruiters on a subscription basis. Since being founded in 2015, Talentful has placed on LinkedIn’s fastest growing startups and featured in the top half of Financial Times’ FT1000 list.

Achievements

- Led the rebrand process, working with agency partner Studio Koto to produce a standout brand in recruitment.

- Owned the relaunch of the Talentful website in 2018 and worked closely with the Global Marketing Director to create additional content for a 2021 update to the site.

- Led the launch of candidate platform ‘Insightful', driving 1500+ sign-ups in its first month.

- Successfully launched the brand to market in the UK and Germany, followed by the US, enabling Talentful to triple in revenue and headcount between 2018 and 2021.

Responsibilities

- B2B lead generation marketing: writing and editing blogs and ebooks, running webinars.

- Managing a Marketing Manager and Senior Producer to create high-quality branded content.

- Temporary Creative Director for employer branding campaigns for clients: working with the Senior Producer and Head of Employer Brand to create content that resonates with candidates.