Description

I'm a PPC & Paid Social specialist with 8–15 years of experience delivering high-performance paid media campaigns across Google, Meta, LinkedIn, TikTok, Snapchat, YouTube, and Programmatic channels.

Throughout my career I've worked with leading global agencies including Wunderman Thompson, Ogilvy, Dentsu, The7Stars, WePlay, Neo Media World, and Publicispro, managing budgets ranging from £1,000 to over £1.5M per month for clients across B2B and B2C sectors.

I specialise in full-funnel strategy and execution — from awareness to lead generation and e-commerce sales — with deep experience in ABM targeting, audience segmentation, tracking (GTM, UTM, Pixel/Insight Tag), and detailed weekly/monthly performance reporting. I've worked with brands including Visa, Rolls Royce, AC Milan, PSG, Mattel, Nokia, Vodafone, Gucci, and Dior.

In addition to agency work, I run my own freelance practice (Ad Pack Media), working with SMEs and start-ups on end-to-end paid media strategy, including Google Shopping, Facebook/Instagram catalogues, and e-commerce platforms like Shopify and Magento.

I'm determined, detail-oriented, and genuinely passionate about driving ROI for my clients. If you're looking for an experienced paid media specialist who can hit the ground running, I'd love to hear from you.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Transmission
PPC & Paid Social Social Account Manager
DIGITAL AND IT
July 2025 - November 2025 (4 months)
• · Led full-funnel PPC and Paid Social strategy and execution for global B2B campaigns.
• · Activated full-funnel campaigns across LinkedIn, Meta, Google, and Bing to drive high-quality leads and product trials
• · Managed audience segmentation and ABM list targeting, supported by in-depth persona and competitor research
• · Assisted with tracking issues, including Insight tag tracking, taxonomy, and UTM tracking.
• · Provided weekly and quarterly reporting with actionable insights to improve performance and ROI
• · Managed a budget of £1.5M across all channels.
LinkedIn Marketing Google Tag Manager Paid Social Meta Ads Google AdWords
Publicispro (Octopus)
Paid Social Account Manager
DIGITAL AND IT
April 2025 - July 2025 (3 months)
• · Managed paid social accounts including strategy planning, execution, and account management.
• · Managed Google Ads accounts including strategy planning, execution, and account management.
• · Running campaigns on LinkedIn, Google and Demand base with strategic approaches to gain awareness and leads.
• · Worked on targeting across all channels, helping to strategically plan budgets, ABM list targeting and audience research.
• · Assisted with tracking issues, including Insight tag tracking, taxonomy, and UTM tracking.
• · Managed a budget of £1M, successfully providing and reporting (weekly and monthly) on campaign performance, sales, and revenue.
LinkedIn Marketing Google Tag Manager Paid Social Google AdWords SEM
Dentsu
Senior Paid Social Account manager
October 2024 - March 2025 (5 months)
• · My position was Paid account management including strategy planning, execution and account managing Balenciaga & Maui Jim
• · Running campaigns on Meta, Snapchat and TikTok with strategic approach's to gaining Awareness and Sales.
• · Working on targeting across all channels helping to strategically plan quarterly budgets, campaigns and creatives across multiple markets.
• · Helping with tracking issues; Insight tag tracking, taxonomy & UTM tracking.
• · Managing a budget of £1M successfully providing and reporting (Weekly and monthly) campaign performance, sales and revenue.