Description

I am a bilingual (English/Spanish) Product and Commercial leader with over 10 years of experience building digital products from concept to scale. As the Founder & CEO of What Now Travel, I didn't just manage products; I built a business around them.

I specialise in helping companies—from Series A scale-ups to global corporates—bridge the gap between technical execution and commercial strategy. I bring "founder energy" to every project: I work fast, I validate with data, and I focus entirely on ROI.

My core value adds: -

Product Strategy: Successfully led end-to-end product lifecycles, launching MVPs and scaling to 500k+ users with zero marketing spend.
Commercial Growth: Expert in securing high-value strategic partnerships (e.g., Hotelbeds, VisitLondon) to drive distribution and revenue.
Innovation Delivery: Experience managing cross-functional agile squads to deliver industry recognised tech (TechCrunch Disrupt, PhoCusWright).
Fundraising & Financials: Raised £1.3m in funding and managed full P&L, ensuring product roadmaps align with financial reality.

Whether you need to unblock a stalled product roadmap, launch a new digital vertical, or secure critical B2B partnerships, I offer the strategic seniority of a C-suite executive with the hands-on delivery of a Senior Product Manager.

Available for: Interim Product Management, Fractional CPO/CCO roles, Go-To-Market Strategy, and Digital Transformation projects.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational
French
Conversational
Portuguese
Basic

Workplace preferences

Can work on-site

London (up to 50km)

What Now Travel
CEO/Founder
DIGITAL AND IT
January 2012 - Today (14 years and 5 months)
London, United Kingdom
• Identified the market opportunity for in-destination travel discovery and built the product, monetisation, and B2B2C distribution strategy from the ground up.
• Raised £1.3M in seed funding by developing all financial models, business plans, and investor pitch decks, managing the full fundraising lifecycle.
• Recruited, hired, and led a cross-functional team (engineering, marketing, product, data, ops, biz dev).
• Managed the full P&L, minimising burn rate through equity/salary trade-offs and strategic marketing partnerships.

COMMERCIAL & GROWTH
• Launched the product as the Official Tourist App in London in partnership with VisitLondon.
• Generated over 500k downloads in London alone with zero marketing spend.
• Built key strategic partnerships, including with Hotelbeds (ex-TUI), to grow inventory and distribution, avoiding the cost of building a proprietary booking platform and full-sized sales team.
• Pioneered mobile e-ticketing at the Tower of London, becoming their first exclusive global channel partner.
• Innovated "Flexi-tickets" with major attractions like Madame Tussauds, allowing users to "skip the line" without committing to a specific date.
• Piloted a new booking marketplace platform in Cape Town, selling approx. 650 tickets over a short trial period and a few select distribution partners.
• Personally led all business development in Cape Town, securing exclusive supplier inventory such as discounted "late entry" tickets alongside bespoke new products such as a "sunset safari” – helping tourists visit tourism hotspots at less busy times and creating new revenue streams for suppliers.

PRODUCT & TECHNOLOGY
• Led the end-to-end product development lifecycle from initial concept and wireframing to MVP launch, iteration, and refinement.
• Directed UI/UX design based on qualitative (user interviews) and quantitative (analytics) feedback, resulting in a 40% sales uplift from a streamlined booking flow and removing barriers.
Commercial strategy Growth hacking Start-up Product management Business development
Atletico International (WPP)
Client Services Director (Freelance)
PRESS AND MEDIA
May 2010 - September 2010 (4 months)
Barcelona, Spain
• Successfully stabilised a high-value global car advertising account (SEAT), leading the transition to a new team and significantly improving the client/agency relationship.
• Brought in to work alongside the CEO to help address cultural issues at the Advertising Agency and initiate new working practices.
Marketing Strategic planning Team management Corporate strategy Communication
Lowe (IPG)
Account Management
PRESS AND MEDIA
January 2006 - January 2010 (4 years)
London, UK
• Pioneered one of Johnson's Baby's first new media initiatives, creating and distributing podcast branded content to engage new mothers.
• Led the successful multi-channel, cross-country re-launch of the Johnson's Baby brand across the Europe, Africa, and Middle East (EAME) region.
• Managed a global team of over 30 offices from the London hub to develop integrated launch campaigns for Domestos (Unilever).
Communication Marketing Innovation Digital communication Team management