About Toufik
I’m a WordPress Web Designer & SEO Specialist helping small businesses and service providers build fast, modern and easy-to-use websites. I focus on clean layouts, strong UX, and technical optimisation to ensure each site performs well for both users and search engines.
I design and build responsive WordPress websites using Elementor and lightweight themes, with a strong emphasis on page speed, accessibility and Core Web Vitals. My work includes full website builds, redesigns, on-page SEO, content structure, and performance improvements for mobile and desktop.
I’ve delivered projects for clients in retail, property, trades and professional services, managing everything from initial brief and wireframes to launch and post-launch optimisation. My goal is always to create websites that load fast, rank well and make it easier for businesses to convert visitors into customers.
English
Native or bilingual
Can work on-site
South Croydon (up to 50km)
Experience
- FastEPCWeb Designer & SEO SpecialistApril 2023 - Today (3 years and 2 months)South Croydon, United KingdomDesigned and built the FastEPC website in WordPress using Elementor and lightweight themes to ensure a fast, modern and fully responsive experience.• Created and structured key service pages for Residential EPC, Commercial EPC, Floorplans and Gas Safety Certificates to improve clarity and customer conversions.• Implemented on-page SEO including metadata, headings, local SEO optimisation, content structure and internal linking for stronger visibility across London and surrounding areas.• Set up enquiry forms and call-to-action elements to streamline customer bookings and improve lead capture.• Optimised website speed and Core Web Vitals with improvements to image compression, caching, and mobile performance.• Providing ongoing monthly blog posts focused on SEO, service relevance and local search visibility to support continuous ranking growth.• Responsible for ongoing website updates, maintenance and performance improvements to keep the site secure, fast and competitive.
- GSNMediagroupLtdWeb Designer One Page SEODIGITAL AND ITApril 2023 - November 2025 (2 years and 7 months)London, United KingdomDesigning and building modern, responsive WordPress websites for SMEs and service-based businesses.• Creating clean page layouts using Elementor and lightweight themes to improve speed and usability.• Implementing on-page SEO including metadata, headings, internal linking and structured content.• Optimising site performance for Core Web Vitals: LCP, CLS, TBT and mobile speed.• Managing full website projects from initial brief to launch, including content setup and technical testing.• Providing ongoing updates, maintenance and improvements to help clients grow online.
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Education
- Digital MarketingHubSpot Academy2025Completed advanced training in digital marketing with a focus on SEO, content strategy, analytics and user experience. Gained practical skills in on-page optimisation, keyword research, campaign planning and performance measurement using industry-standard tools. Applied this knowledge directly to client websites to improve rankings, visibility and conversions.
Certifications
- SEO Certifiedhttps://app-eu1.hubspot.com/academy/achievements/qv70tw97/en/1/toufik-beladi/seo HubSpot2025
- Technical SEO 2 Certifiedhttps://app-eu1.hubspot.com/academy/achievements/hzk40399/en/1/toufik-beladi/seo-ii HubSpot Academy2015