Description

“Thinking outside the box and leveraging best-in-breed tools to develop impactful added-value creatives with user-centric experience for owned, earned & paid media that increase mindshare and purchase intent.”

Actually, I don’t think I understood much of that either. Just wanted to do a bit of SEO – that’s “Search Engine Optimization” to normal people, or “increasing the chance of recruiters finding you” to REALLY normal people. Did I miss anything? Ah yeah: “paradigm”, “paragon”.

What I really do is study products, markets, brands and briefs very carefully. I strive to develop concepts that are both original and effective. I ask lots of questions early on in the project. And I never end up saying, “Well, I assumed that…”

Languages

English
Native or bilingual
French
Fluent
Italian
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

now YMLY&R (WPP),
Associate creative director – Geometry
March 2015 - June 2017 (2 years and 3 months)
Paris, France
• Helping to develop the new creative positioning of the Swiss luxury brand Piaget, responsible for their films, print campaigns, press releases and CEO speeches.
Integer,
Creative director
August 2014 - March 2015 (7 months)
Paris, France
Managing creative teams for multiple budgets, including Michelin and Proctor & Gamble. Won two of the three pitches we competed in.
Wunderman (WPP),
Creative director
July 2009 - August 2014 (5 years and 1 month)
Paris, France
• Overseeing on & off-line Microsoft EMEA Global advertising.
• Advising creative teams in more than a dozen local markets to produce creative localizations of US assets.
• Working directly with global clients to develop new ideas for international campaigns.
• Acting as Executive Creative Director in multiple TV commercials. This involved writing, casting, shooting & editing over twenty different TVCs shot in English, German, Russian, French, Spanish, Italian & Portuguese.
• Regularly called in by Wunderman's sister agency, Y&R, to assist with and present international projects, including Pullman Hotels, Adidas & Land Rover.