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Malt Strategy
Tyler SpeerTS

Tyler Speer

E-commerce Executive, growth hacking marketplaces

€500/day
Edinburgh, GB
8-15 years

Average response time: 1 hour

About Tyler

Entrepreneur and Company Executive supporting brands and agencies in eCommerce, Business development and advertising. Grew agency from 2 to +180 in 5-years with 200m under management. Passionate about Learning & Development and strategic business planning. Give me something that is broken and I can help fix it.

  • English

    Native or bilingual

Can work on-site
Edinburgh (up to 50km)

Experience

  • Channel Bakers - Global eCommerce & Advertising Agency
    Managing Directory - EMEA Business Development and Sales Operation
    E-COMMERCE
    April 2020 - Today (6 years and 2 months)
    United Kingdom
    - Drove our global business strategy through planning, talent management, and leadership training across the US, Asia, and Europe.
    - Driving technological innovation to contribute to the company knowledge-base and optimize efficiencies
    - Developed on-going product and sales training program to strengthen team performance and achieve stretch sales goals
    - Work with Amazon to improve and enhance beta products for advertising and retail - Oversee key staff expansions across multiple divisions including ad operations, engineering, eCommerce management & sales
    - Analyzed market research and developed new strategies to meet competitive market conditions.
    - Was key in building an international customer base of nearly 200 sales accounts supporting 11+ countries and established relationships with potential clients in key markets.
    - Create and execute learning & development tools for sales, client communication and ad operation, to provide key training to new and existing team members
    Team management Project Management Sales funnel Business development E-commerce Advertising Business analysis
  • Hearst, Alpha Building & Crane, Thesis Branding, Aielron, etc.
    Business Consultant
    CONSULTING AND AUDITS
    January 2006 - January 2019 (13 years)
    - Developed key industry insights and support for start-ups utilizing business experience and educational background.
    - Industries include: product development, brand recommendations, analytical insights, capital raising and presentation development / delivery.
    - Wrote copy for everything from blog postings, direct-mail letters, email campaigns and advertising.
    - Influence direction of businesses from a sales perspective with recommendations and training.
    - Implemented new lead generation processes. Interface with clients and vendors on behalf of the company as needed. Selected Contributions:
    - Created and managed marketing campaigns, including writing copy for online and direct mail.
    - Doubled projected business sales from the previous fiscal year as a business development rep for a startup
    - Created Hearst Media presentation for Executive VP to support acquisition and consolidation of media assets
    - Used expertise to mediate financial deadlock resulting in payment of three-year overdue invoice.
  • Apple
    Business Development
    TECH
    January 2009 - October 2015 (6 years and 9 months)
    Cupertino, United States
    - Led team focused on driving B2C sales growth in region.
    - Support over 100+ staff driving a unified customer experience, acquiring incremental revenue through consistent sales messaging.
    - Was responsible for staff development through coaching and development.
    - Developing processes & training material for internal employees while increasing customer engagement around business sales process in highly-technical solutions selling environment.
    Selected Contributions:
    - Leveraged business analytics (purchasing patterns, census data, etc.) to develop targeted marketing campaigns increasing business sales to 139% to forecast
    - Implemented customer segmentation to identify and engage companies that were underserved, increasing outbound efforts 150% higher than the market standard
    - Developed a consistent business events schedule to engage existing customer base and provide new avenues for lead generation, increasing active customer base from 18% to 42%

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Education

  • Bachelors of Science
    Chapman University, The George L. Argyros School of Business and Economics
    Economics with a minor is Psychology
  • Associate's degree
    Fullerton College
    Business Administration + Social Sciences + Arts & Human Expression

Certifications

  • Amazon Advertising Accreditation
    Amazon
    2020

Skill set (40)

E-commerce
Marketing
amazon marketing
Advertising
Marketplace
Content marketing
ecommerce
Business development
Business analysis
Account Management
Leadership
Social Networking
Team Building
Customer Service
Mac
Social Media
Sales Management
Public Speaking
Microsoft Office
PowerPoint
Teaching
Microsoft Excel
Event Planning
New Business Development
Sales Operations
Research
Strategic Planning
Outlook
Microsoft Word
Employee Training
Management
Consulting
Sales
Training
Retail
Strategy
Customer Relationship Management (CRM)
Team management
Project Management
Sales funnel

Categories