Ulas Atasoy

• Led local and global business development and growth strategies for 8 brands across Amazon US , UK and EU markets.

• Successfully launched over 20 new products in US and EU markets by leading internal marketing and brand teams as well as external ad agencies.

• Negotiated and managed strategic partnerships with ad agencies and tech companies to maximize marketing and advertising effectiveness.

• Managed global advertising strategy, optimizing digital ad spend and increasing ROI through advanced data analytics, targeting, and customer insights, contributing to an over 30% increase in ROAS overall in US, UK and EU markets.

• Consulting clients on digital media marketing & advertising, e-commerce, business development and brand strategies.

• Managing and developing senior and executive level client communication and relationships.

• Creating and managing various digital media and advertising projects for numerous clients and sectors including gaming, FMCG, furniture, automotive , travel and technology.

• Creating market entry and brand strategies for the international markets with a special focus on Turkey and Middle East Region.

• Consulting clients and agencies on Amazon advertising solutions such as sponsored ads, sponsored brands, sponsored display and DSP.

• Responsible for developing new business and managing clients.

• Developed PPC (Pay per Click) based extensive digital media plans utilising display advertising, search and social media advertising resulted in excellent ROI rates.

• Increased the online sales of brand's products by utilising performance based digital marketing and advertising models such as RTB, Facebook Re-targeting and Custom Audience (CRM based advertising).

• Managed relationships with international service providers such as Facebook, Google, Social Ads Tool, Adroll and Perfect Audience.