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Malt Strategy
Uthkarsh PrasadUP

Uthkarsh Prasad

Product Marketing and Brand Strategy Expert

€250/day
Amsterdam, NL
8-15 years
Marketing Strategy
Brand Strategy
Go-to-Market (GTM) Strategy
Digital Marketing Strategy
Positioning strategy

Average response time: 1 hour

About Uthkarsh

Hi, I'm Uthkarsh. I help brands grow through insight-driven marketing, go-to-market excellence, and campaigns that convert.

With 9+ years of global marketing experience across technology, consumer goods (FMCG), healthcare, I bring a proven track record of scaling brands, launching successful products, and delivering measurable growth. From shaping brand positioning to executing omnichannel campaigns, I specialize in turning strategy into impact.

Types of projects I typically handle:
Market research (B2B or B2C, win-loss interviews, competitive and customer research)
Brand refresh, positioning, and messaging roadmap
Digital and performance marketing campaigns strategy (paid search, social, influencer)
New product launch and go-to-market strategy
Persona development (buyer, user, enabler personas, key motivations)
Category strategy and innovation roadmaps
Sales enablement content creation (objection handlers, battlecards)


What I bring to the table:
- Defined positioning, segmentation, and launch roadmaps that fueled up to 6× business growth.

- Built and executed digital-first campaigns across Google, Meta, YouTube, TikTok, SEM & social, driving engagement, awareness (+20%), and conversions (+35%).

- Led $20M+ new product pipelines end-to-end, from consumer insights to stage-gate commercialization, achieving up to 120% of forecast.

- Translated consumer insights into actionable strategies, unlocking new revenue opportunities (e.g. $4M NPD opportunity through segmentation research).

What sets me apart: I don’t just craft strategies, I create actionable plans with data-driven precision and creative storytelling, ensuring every initiative delivers both short-term results and long-term brand equity.

If you’re looking for a marketing partner who can help your product or brand stand out, scale, and convert, let’s connect.

Digital and IT Services
E-commerce
Health and Wellness
Medical Devices
Pharmaceuticals

  • English

    Native or bilingual

Can work on-site
Amsterdam (up to 10km)

Experience

  • Johnson & Johnson
    Product Marketing Manager
    HEALTH AND WELLNESS
    September 2023 - July 2024 (10 months)
    Toronto, ON, Canada
    Directed strategy, innovation, and execution for a $40M healthcare portfolio across Tylenol and Motrin. Oversaw development of a 3-year brand strategy and managed multiple new product launches worth $10M+ from concept to market. Partnered with cross-functional teams including R&D, packaging, regulatory, finance, and consumer research to shape claims, pricing, and e-commerce strategies.
    Go-to-Market (GTM) Strategy Messaging Customer Segmentation and Analysis Customer Journey Product Marketing
  • Johnson & Johnson
    Product Marketing Manager
    HEALTH AND WELLNESS
    June 2021 - August 2023 (2 years and 2 months)
    Toronto, ON, Canada
    Business owner of the #1 body lotion brand in Canada worth over $50M revenue with 30+ SKUs. Lead the end-to-end brand strategy and execution from consumer marketing and communication across TV, digital, social media, launch strategies for new product innovation, short and long term strategic planning and complete P&L ownership. Led 5 major NPI launches representing $20M+ in incremental revenue.
    Go-to-Market (GTM) Strategy Messaging Product Marketing Content-Strategie Brand Strategy
  • Johnson & Johnson
    Marketing Associate
    PHARMACEUTICALS INDUSTRY
    May 2019 - May 2021 (2 years)
    Toronto, ON, Canada
    J&J’s premier marketing leadership program comprising of rotations across Pharma, Medical Devices and Consumer Products

    Shaped marketing strategy of Remicade – $1b mature product; limited share loss to <1% in critical healthcare policy landscape. Spearheaded the new product launch strategy of Heliostar - an innovative cardiac ablation catheter by Biosense Webster used in the treatment of Atrial Fibrillation. Shaped and executed e-com strategy for J&J Consumer involving content, SEO and reviews leading to 150% sales growth on Amazon.ca vs PY.
    Product Marketing Go-to-Market (GTM) Strategy Customer Segmentation and Analysis
Check out Uthkarsh's experience

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Education

  • Master of Business Administration
    Queen's University
    2019
    Master of Business Administration
  • Bachelor of Engineering
    Sri Jayachamarajendra College of Engineering
    2013
    Bachelor of Engineering

Skill set

SEM
Messaging
Customer Segmentation and Analysis
Product Marketing
Content-Strategie
Social Media Strategie
Data analysis
Customer Journey

Categories