About Vaishali
English
Native or bilingual
Hindi
Native or bilingual
French
Conversational
Experience
- Philips (Home Appliances)Product Strategy Consultant, ESSEC Capstone ProjectRETAIL (LARGE RETAILERS)June 2024 - September 2024 (3 months)Paris, France• • Led the development of an Asia-Pacific market entry strategy, leveraging customer insights, market research, and segmentation to define a differentiated product positioning and drive high-impact expansion decisions
- TYGR TYGR Enterprise LLP (Athleisure Startup)-Product & Operations Manager (Founding Team)FASHION AND COSMETICSJune 2021 - August 2023 (2 years and 2 months)Mumbai, Maharashtra, India• • Defined and optimized the end-to-end customer journey across DTC and marketplace channels, leveraging engagement and sales data to refine collection drops, enhance product discoverability, and improve retention; contributing to securing an official merchandise partnership with Olympia Asia within 7 months of launch• • Reduced time-to-market by 40% through implementation of 3D prototyping and agile workflows, improving iteration speed, team efficiency, and product-market fit in a fully remote environment• • Established performance KPIs across channels (return rate, sell-through, SKU performance, lead time), using data insights to refine assortment and optimize conversion
- Ashi Creation Pvt Ltd (Manufacturer and exporter for Europe)-Product Development LeadFASHION AND COSMETICSSeptember 2019 - December 2020 (1 year and 3 months)New Delhi, Delhi, India• • Delivered 1,200+ B2B product concepts for international retail clients (including Zara, Massimo Dutti, and Kiabi), achieving a 26% conversion to production by aligning product development with commercial, brand, and compliance requirements• • Partnered with key clients to refine product specifications and collections, ensuring market fit and regulatory compliance, while contributing to new business acquisition such as ZARA Spain through high-performing product launches
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Education
- Global MBAESSEC Business School2024Global MBA
- Bachelor of DesignNational Institute of Fashion Technology (NIFT)2014Bachelor of Design