Valentina Blanco

I developed a comprehensive email automation strategy for Liaison, a wellness app offering live and recorded classes in Pilates, yoga, and mindfulness. The project involved setting up six custom email flows in Klaviyo, designed to welcome new users, nurture engagement, and increase subscription conversions.

The flows included:

Welcome Series

Abandoned Cart

Browse Abandonment

Customer Thank You

Win-Back Flow

Newsletter Flow

Each flow was crafted to guide users from their first interaction with the app to becoming loyal subscribers. From recovering abandoned checkouts to re-engaging inactive users, every automation was optimized to keep the audience motivated and connected. The Newsletter Flow ensured a consistent stream of content — from wellness tips to new class announcements — to maintain long-term engagement.

The project also included a lead-capture pop-up offering a 7-day free trial, encouraging visitors to start their wellness journey right away.

This setup was fully tailored to maximize user engagement and app subscriptions, while highlighting Liaison’s key benefits: workouts, wellness, community, live classes, recipes, and personalized guidance.

I developed a comprehensive email automation strategy for MarocMaroc, a luxury beauty brand inspired by Moroccan traditions and offering hair care, body care, and facial care treatments. The project involved setting up nine custom email flows in Klaviyo, tailored to create a refined customer journey — from first contact to repeat loyalty.

The flows included:

- Welcome Series : Introduces new subscribers to the MarocMaroc story, Moroccan beauty rituals, and highlights bestsellers.

- Abandoned Cart : Recovers lost sales by reminding customers of items left behind, paired with benefits and luxury cues.

- Browse Abandonment :Targets visitors who viewed products (like argan oil or face cream) but didn’t add them to cart.

- Customer Thank You Flow :Expresses gratitude after a purchase, reinforcing MarocMaroc’s luxury experience.

- Post-Purchase / Education Flow : Shares tips on how to use products, rituals, and routines for best results.

- Review & Testimonial Request : Encourages satisfied customers to leave reviews, building trust and social proof.

- Replenishment / Reorder Flow : Reminds customers when it’s time to restock skincare or haircare products (e.g., after 30–45 days).

- Win-Back Flow : Re-engages customers who haven’t purchased in a while with exclusive offers or new product launches.

- Newsletter Flow : Provides ongoing beauty tips, ritual guides, seasonal promotions, and brand storytelling.

The project also included a lead-capture pop-up offering an exclusive welcome gift to encourage subscriptions and immediate engagement.

This setup was fully tailored to maximize customer engagement, repeat purchases, and long-term loyalty, while staying true to MarocMaroc’s values of luxury, authenticity, and Moroccan beauty traditions.

I developed a targeted email automation strategy for Fleurence, a luxury cosmetics brand known for its refined skincare and makeup collections.

The goal was to create elegant, high- sales converting campaigns that matched the brand’s identity , were friendly, and teach the audience how to use their app and makeup and facial care line.

The 3 automation flows included:

- Welcome Series : Introduced new subscribers to Fleurence’s origins, values, and product collections. It guided them through their first experience with the brand, step by step, and what to expect, while offering an incentive to shop.

- Abandoned Cart Flow : Re-engaged customers who had left items behind, using persuasive copy and striking visuals to remind them of Fleurence’s luxury and minimalist appeal.

- Newsletter Flow : Delivered ongoing communication with curated beauty tips, product spotlights, and exclusive offers, ensuring subscribers stayed connected to Fleurance’s world.

Each flow was crafted to align with Fleurance’s tone: luxury, minimalistic and exclusive, while still focusing on conversions.

The automation setup also included beautifully designed templates to ensure consistency across all campaigns, reflecting the brand’s visual identity and creating a seamless luxury , easy and minimalist experience for customers.

This strategy helped Fleurance increase engagement, recover lost sales, and nurture new customers into long-term relationships, all while preserving the brand’s refined voice and aesthetics.