Description

Valentino is a strategic management consultant with 9+ years of experience across EMEA, blending digital strategy, media planning, and project leadership.

Currently at OMD MENA in Dubai, he helps brands scale through full-funnel strategies, data-driven planning, and omnichannel execution. Prior to this, he worked at Jellyfish, where he partnered with global brands and tech leaders like Google, Amazon, Meta, and Salesforce across multiple markets.

He began his consulting career at Deloitte Digital, managing complex projects in Paid Media, Martech, and Analytics, after a formative experience at OpenKnowledge, an innovation-led firm focused on digital transformation.

Valentino has also taught at IULM University, delivering courses on Business Model Generation, Digital Technologies, and Innovation.

Industry field of expertise

Languages

English
Native or bilingual
Italian
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Dubai City (up to 50km), Abu Dhabi Island and Internal Islands City (up to 10km)

OMD
Associate Director | Media Strategy & Planning
October 2023 - Today (2 years and 8 months)
Dubai - United Arab Emirates
• • Led full-funnel marketing transformation for DMOs and other government clients across KSA & UAE (and global markets), delivering +22% ROAS and 4x engagement vs. benchmark
• • Designed global go-to-market strategies in the travel sector, doubling YoY visitor volumes across digital touchpoints
• • Spearheaded media investment modeling and forecasting with 20% efficiency reallocation to high-performing channels
• • Built cross-market testing roadmaps, improving campaign efficiency by +27%; mentored 4 strategists and analysts
Media Digital Transformation Marketing Project Management Strategic planning
Jellyfish
Director | Digital Marketing & Project Management
March 2022 - September 2023 (1 year and 6 months)
Milan, Metropolitan City of Milan, Italy
• • Oversaw digital programs across 30+ accounts in 8 countries, improving client satisfaction (+15%) and delivery speed (+25%).
• • Designed cross-market strategic frameworks for GTM execution and stakeholder alignment across Paid Media, CRM, and Martech.
• • Led margin-improvement initiatives; achieved 10% profit increase across key accounts.
• • Led resource optimization programs that increased delivery efficiency by 35% and improved gross margin by 10%.
Deloitte Digital
Consultant | Digital Strategy & Marketing Technology
March 2020 - April 2021 (1 year and 1 month)
Milan, Metropolitan City of Milan, Italy
• • Developed GTM strategy across 3 markets; enabled product launch and growth.
• • Led global SEO strategy and marketing automation flows via Salesforce; boosted CTR by 10% YoY.
• • Acted as Scrum Master; increased sprint velocity by 12%.
• • Organized executive events with Google and Salesforce leadership.