About Valerie
I am a strategic and commercially focused Interim Marketing Expert with 20 years of experience delivering transformation, driving growth and improving operational efficiency in fast-paced B2B SaaS, high tech and deep tech environments. I can implement your marketing operation platforms, develop and implement lead generation campaigns
- Go-to-market strategy and implementation
- Marketing operational
- Lead generation
- Process and budget optimisation
- Brand activation
- CRM Salesforce, Hubspot, Marketo
English
Native or bilingual
French
Native or bilingual
Can work on-site
London (up to 50km), Maidenhead (up to 50km), Reading (up to 50km)
Experience
- Armor Associates LtdFounder and Marketing DirectorJanuary 2011 - Today (15 years and 5 months)Delivering interim marketing leadership to B2B start-up and large organisations across SaaS and high-tech industries.
- Hitachi High Tech EuropeInterim Head of MarketingApril 2023 - April 2024 (1 year)• Built a new in-house marketing function from the ground up, including team design, recruitment and onboarding• Designed and implemented core operational workflows, campaign governance and performance reporting• Established cross collaboration and alignment between marketing, sales and product teams to support scalable growth
- Hitachi High Tech AnalyticalInterim Head of Marketing and TransformationFebruary 2023 - April 2024 (1 year and 2 months)• Led a global marketing team of 12 across China, Singapore, the US and EMEA• Transformed the lead management process to create personalised customer journeys, increasing engagement by 25%• Managed data optimisation project improving decision-making capability• Embedded OKR performance management to drive strategic focus and accountability• Improving content ROI and brand consistency with a Digital Asset Management (DAM) system• Developed a partner ecosystem strategy with optimised portal, co-marketing and joint events• Managed data optimisation project improving decision-making capability
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Education
- Certified AI Gen Marketing ProfessionalMMC & CIMCertified AI Gen Marketing Professional
- Diploma in Digital MarketingCIMDiploma in Digital Marketing