Vartika Chandola

Monitored media and conduct market research to inform and develop advertising strategies for financial sector clients: Barclays, Vanguard, Stanley Capital, StepChange, FundBridge.

Assisted Strategy Director on varied projects—conduct competitor analysis and marketing audits using brand strategy frameworks, social listening, data analytics and desk research.

Wrote creative and execution briefs for the creative teams and ensure their concepts align with client objectives.

Developed new pitch ideas and presentations with BD & senior execs’ team to win new business.

Worked with the Senior Account Director to develop and execute global/regional campaigns for financial services accounts across UK, EU, Asia, and US, ensuring timely delivery and adherence to budgets.

Ran point on Barclays Switzerland's annual magazine project, optimising the revision process to reduce revision rounds by 50% while maintaining high-quality content & design. Oversaw agency’s annual event ‘Investor Index’; achieving a 340% increase in attendance compared to the previous year through effective event planning, marketing, and execution.

Managed the accounts of four Indian athletes across cricket and Olympics, developing and executing campaigns that generated significant media attention and improved their profiles. Led brand activation campaign for 'CheQmate-Yuzi Chahal', gained a 45% inc. in web traffic. Led Navdeep Saini's IPL campaign, resulting in an 80% increase in his profile engagement. Led successful PR and social media campaign for Gauri Sheoran's Asian Games debut, resulting in a 255% increase in social engagement.

Drafted and edited press releases, personal profiles, newspaper articles, sponsorship proposals, and blog posts in two different languages. Secured three cover stories and numerous articles in publications such as Women’s Era, Forbes, The Daily Guardian, India Today, Times Now, and other prominent media outlets.

Sub project for a client: Assisted in directing and scriptwriting for three short films, one documentary, and three ad films that HTS developed for a client’s marketing promotions.

Drafted PRLs, social media copies, email pitches, and event report.

Strategised and executed end-to-end event management, promotions, and reporting. Managed stakeholders, inc. 20 panelists, 46 sponsors, influencers, 6000+ guests, and media.