Description

Data Analyst with 6+ years of experience working with behavioural, marketing, and financial datasets. Strong technical skills in SQL, R, and Excel, with experience performing exploratory data analysis, KPI measurement, and reporting on large datasets. Background in analysing user behaviour, engagement metrics, and structured data to support decision-making. Comfortable working with complex datasets, performing statistical analysis, and producing dashboards and reports for stakeholders.

MSc in Web Science with additional professional training in Data Analysis (Python, R, statistics, data visualisation). Interested in developing further in data science and experimentation-focused roles.

Languages

English
Native or bilingual
Russian
Native or bilingual

Workplace preferences

Can work on-site

Edinburgh (up to 50km)

Freelance
Freelance Data & Insight Analyst
June 2017 - Today (9 years)
• • Delivered analytics and insight projects using web, social media, and behavioural datasets for international consumer brands.
• • Analysed user behaviour, engagement metrics, and campaign performance using SQL, R, Excel, and web analytics platforms.
• • Queried event-level web analytics data in BigQuery using SQL to build datasets for KPI reporting and dashboard visualisation (Looker Studio, Tableau).
• • Performed exploratory data analysis, segmentation, and sentiment analysis using Brandwatch, Crimson Hexagon, Affinio, Keyhole, and Yandex Direct.
• • Built KPI reports and dashboards to monitor engagement, campaign performance, and audience behaviour.
• • Worked with large datasets requiring cleaning, validation, reconciliation, and consistency checks across multiple sources.
• • Produced insight reports combining quantitative metrics with qualitative signals to support marketing and business decisions.
• • Delivered analysis and presentations to international clients and remote teams, including projects for Coca-Cola.
Google Analytics SQL BigQuery
Veterans' Foundation
Digital fundraising officer (Memorial
April 2024 - October 2025 (1 year and 6 months)
Edinburgh, UK
• • Analyse fundraising and donation datasets to produce KPI reports and performance summaries.
• • Reconcile donation data with financial reports to ensure data accuracy.
• • Build Excel dashboards to monitor campaign results and trends.
• • Perform data validation and consistency checks across multiple data sources.
• • Produce reports for stakeholders and support data-driven decision-making.
CMi2i
Data Research Analyst
March 2021 - March 2023 (2 years)
London, UK
• • Analysed complex financial datasets to identify shareholder structures and voting positions.
• • Performed data mapping, validation, and reconciliation using financial disclosures and internal databases.
• • Worked with large datasets requiring high accuracy and consistency.
• • Liaised with banks and corporate clients to obtain and verify data.
• • Supported proxy solicitation projects using structured data analysis.
• • Used advanced Excel functions for data processing and reporting.

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Certificate in Professional Data Analysis
CodeClan, Online
2023
Certificate in Professional Data Analysis
Master of Science
University of Southampton
2016
Master of Science