You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Verity LavenderVL

Verity Lavender

Growth, GTM, pricing, data strategy consulting

€984/day
London, GB
8-15 years

Average response time: 1 hour

About Verity

20+ years' experience fuelling business growth and performance across multiple functions and industries on a global and local scale. Deep experience in data-driven decisioning, business transformation, go-to-market strategy across banking, financial services, SaaS/Digital technology, telco, retail, media and gaming.

A full-spectrum, strategic and commercial thinker with precision execution and technical know-how. Think wide. Connect the dots.

Go-to-market planning
Channel and partnerships
Quote to cash
Commercial strategy
Marketing strategy
Revenue Operations
Business Transformation

7-27% profit growth
15-24% revenue growth
400% deliver revenue growth
18% partner revenue growth
100% adoption
Increased NPS (customer satisfaction)

Tenatious and value-oriented. High EQ. Stakeholder partnership at all levels.

Coaching for leadership through empowerment and motivating teams through a common purpose.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Light & Wonder - iGaming
    Vice President Growth Strategy
    September 2021 - Today (4 years and 9 months)
    London, UK
    Member of the iGaming ELT - brand ambassador, executing cohesive marketing, communications, content and product strategies to propel the ongoing growth of the business - overseeing strategic change programmes Business Strategy & Transformation: > 15% revenue growth, 27% margin growth > Develop, communicate & execute the business strategy, mission and values
    - with the business at an inflection point for transformation and growth > Rig the business for pace, drive a decisive innovative culture, focus on new market growth in the US, protect & build on core revenue, deliver a frictionless customer experience, integrate 4 M&As > Hold the business accountable for achieving results against plan aligned to the business strategy OKRs, mission and values, making critical decisions on plans, budget, talent, operations and communications Marketing: > Group Marcomms Steering Committee > Ownership of iGaming B2B2C marketing strategy and marketing execution, connecting clients, players and employees to a clear vision, driving gameplay, increasing game and platform revenue, delivering with pace, creativity and effectiveness Partnerships: > Responsible for commercially-driven partner channel strategy and partner management, increasing committed revenue globally General Manager - London > Responsible for London office culture, engagement and facilities
  • FICO
    Senior Director, Software Strategy and Pricing
    November 2020 - September 2021 (10 months)
    London, UK
    Driving growth, developing commercially-focused software strategy, unlocking profit, and successfully implementing change across product management and sales organisations.
  • FICO
    Principal Consultant – Fair Isaac Advisors Global Lifecycle Practice
    January 2018 - November 2020 (2 years and 10 months)
    12220 94th Ave NE, Kirkland, WA 98034, USA
    Providing solution consultancy and advisory services for financial services clients. Driving customer success through situational assessment and the conception, development and management of projects delivering strategy, process, analytic and technology solutions. Key focus area: Optimisation and credit lifecycle, amongst others

Recommendations

Be the first to recommend Verity

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Postgraduate Diploma, Marketing
    Chartered Institute of Marketing
    2009
    Postgraduate Diploma, Marketing
  • Bachelor of Arts
    University of Leeds
    2001
    BA, Philosophy

Skill set (23)

Categories