About Verity
English
Native or bilingual
Experience
- Light & Wonder - iGamingVice President Growth StrategySeptember 2021 - Today (4 years and 9 months)London, UKMember of the iGaming ELT - brand ambassador, executing cohesive marketing, communications, content and product strategies to propel the ongoing growth of the business - overseeing strategic change programmes Business Strategy & Transformation: > 15% revenue growth, 27% margin growth > Develop, communicate & execute the business strategy, mission and values- with the business at an inflection point for transformation and growth > Rig the business for pace, drive a decisive innovative culture, focus on new market growth in the US, protect & build on core revenue, deliver a frictionless customer experience, integrate 4 M&As > Hold the business accountable for achieving results against plan aligned to the business strategy OKRs, mission and values, making critical decisions on plans, budget, talent, operations and communications Marketing: > Group Marcomms Steering Committee > Ownership of iGaming B2B2C marketing strategy and marketing execution, connecting clients, players and employees to a clear vision, driving gameplay, increasing game and platform revenue, delivering with pace, creativity and effectiveness Partnerships: > Responsible for commercially-driven partner channel strategy and partner management, increasing committed revenue globally General Manager - London > Responsible for London office culture, engagement and facilities
- FICOSenior Director, Software Strategy and PricingNovember 2020 - September 2021 (10 months)London, UKDriving growth, developing commercially-focused software strategy, unlocking profit, and successfully implementing change across product management and sales organisations.
- FICOPrincipal Consultant – Fair Isaac Advisors Global Lifecycle PracticeJanuary 2018 - November 2020 (2 years and 10 months)12220 94th Ave NE, Kirkland, WA 98034, USAProviding solution consultancy and advisory services for financial services clients. Driving customer success through situational assessment and the conception, development and management of projects delivering strategy, process, analytic and technology solutions. Key focus area: Optimisation and credit lifecycle, amongst others
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Education
- Postgraduate Diploma, MarketingChartered Institute of Marketing2009Postgraduate Diploma, Marketing
- Bachelor of ArtsUniversity of Leeds2001BA, Philosophy