About Veronika
Experienced business development and growth manager with over 7 years of experience supporting early-stage and mid-sized ventures in building and scaling their go-to-market and growth strategies. My work spans the entire growth cycle, from market research and (automated) lead generation to customer success and process optimization.
This includes designing data-driven go-to-market plans, structuring workflows, and ensuring measurable impact in sales and marketing, with focus on sustainable growth and for SaaS, B2B businesses and others.
English
Native or bilingual
Russian
Fluent
German
Native or bilingual
Spanish
Fluent
French
Basic
Can work on-site
Berlin (up to 20km)
Experience
- StealthHead of GrwothLEGALFebruary 2025 - January 2026 (11 months)Berlin, Germany
- Positioned an AI-based contract review solution
- Owned the end-to-end customer journey from lead generation to deal close
- Identified market opportunities through research, lead sourcing, and validation
- Designed and executed data-driven growth and marketing and sales campaigns
- Supported and prepared sales processes, including pitches and negotiations
- Tracked KPIs and translated insights into actionable growth initiatives
- StealthBusiness Development & SalesENERGY AND UTILITIESOctober 2024 - February 2026 (1 year and 4 months)Berlin, Germany
- Identified and closed new business opportunities in the energy and sustainability space
- Built and automated the full sales cycle from lead generation to contract close
- Designed scalable outreach, qualification, and follow-up processes across channels
- Implemented CRM structures, pipelines, and reporting for full sales transparency
- Established and expanded strategic partnerships with key industry stakeholders
- Developed hands-on sales strategies from first outreach to contract negotiation
- Acted as primary contact for customers, ensuring trust, retention, and upsell potential
- Worked closely with founders and tech teams to translate customer needs into viable solutions
- Analyzed market dynamics, regulation, and customer demand to guide sales focus
- Used market and performance data to continuously optimize sales processes and growth outcomes
- Directly contributed to growth and market positioning
- DigiformaCustomer Success, Sales & Go-to-Market / GermanyEDUCATION AND E-LEARNINGNovember 2023 - September 2024 (11 months)Berlin, Germany
- Go-to-market strategy for the German market, driving expansion and brand presence
- Country management, overseeing business operations and market performance in Germany
- Focus on customer success, ensuring high satisfaction and value delivery for clients
- Conducting and collaborating in sales, marketing, and product teams to refine offerings for the German market
- Building and nurturing long-term relationships with key customers
- Identifying opportunities for growth and implementing strategies for sustainable success
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Education
- Master of ScienceNOVA School of Business and EconomicsM.Sc. in Impact Entrepreneurship & Innovation
- MBA Exchange ProgramKyoto University- Exchange semester at the Graduate School of Management
Certifications
- Data AnalystUdacity2018
- vTiger CRMUdemy2020