Description

I help independent hotels and luxury self‑catered properties grow their sales and boost direct bookings, without the overhead of a full-time in-house team. With extensive experience leading sales strategies for 4 and 5 star properties, I bring expertise in business development, corporate and leisure account management, and revenue growth.

I work hands on with independent boutique hotels and private houses across the UK to increase occupancy, secure high-value corporate clients, and optimise overall sales performance. From designing actionable sales plans and running targeted marketing campaigns to developing pricing strategies and streamlining booking processes, my approach is data-driven, practical, and tailored to each property’s unique strengths.

My goal is to help independent businesses thrive in a competitive market by building strong client relationships and delivering sustainable growth. If you’re looking for a freelancer who can act as your outsourced Director of Sales—turning opportunities into measurable results. I deliver impact, strategy, and long-term success.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

VH Sales Support
Owner
HOSPITALITY
April 2025 - Today (1 year and 2 months)
Stratford-upon-Avon, United Kingdom
Lead sales strategies for independent hotels and luxury self-catered properties, targeting corporate, leisure, and group markets.
Business development: identify, prospect, and secure high-value clients to drive revenue growth.
Direct bookings optimisation: implement strategies to increase occupancy and reduce reliance on third-party channels.
Account management: maintain strong relationships with corporate and leisure clients, ensuring repeat business.
Event and meeting sales: manage enquiries, proposals, and execution for high-end events and corporate bookings.
Revenue growth initiatives: develop pricing strategies, seasonal offers, and promotions to maximise profitability.
Sales reporting and analysis: monitor KPIs, track performance, and provide actionable insights to improve results.
Act as an outsourced Director of Sales, delivering expert guidance without the overhead of a full-time team.
Strategic planning Client relationship management event manager Revenue Management sales administration
Farncombe Life
Director of Sales
HOSPITALITY
January 2019 - April 2025 (6 years and 3 months)
Spearheaded sales initiatives, managing client relationships and event logistics Led a team of event managers and reservation staff, consistently achieving sales targets
Strategic planning Client Relationship managment Negotiation Market analysis sales administration
Farncombe Life
Estate Sales Manager
HOSPITALITY
January 2013 - January 2019 (6 years)
Worcester, United Kingdom
Developed and implemented strategies for driving leisure sales across the estate Managed high-value accounts, ensuring top-tier service and client retention
Client Relationship Management Lead generation Communication event manager Revenue Management