Description

As a dedicated marketing specialist with extensive experience in both digital and traditional marketing strategies, I am passionate about driving brand growth and enhancing customer engagement. My recent role in Paris involved managing comprehensive rebranding efforts for GE HealthCare, where I led the transformation of 82 web pages and successfully launched marketing campaigns for innovative medical technologies, including three new C-arms. This position not only honed my project management skills but also deepened my expertise in product marketing and market analysis.

I am proficient in creating impactful sales materials and have developed targeted advertising campaigns across platforms like Google, Facebook, and LinkedIn, resulting in significant increases in engagement and client acquisition. For instance, my efforts at FeetMe led to securing Novartis as a client shortly after launching a new website, alongside a 30% growth in social media followers due to strategic content marketing initiatives.

Fluent in four languages—French, English, Spanish, and Italian—I excel at crafting narratives that resonate with diverse audiences. My academic background includes a Master of Arts in Economics and Management from the University of Saint Andrews, providing me with a solid foundation for analyzing market trends and consumer behavior.

In addition to my core marketing competencies, I have designed educational content for sales teams and led webinars on cybersecurity topics, demonstrating my ability to communicate complex information effectively. My technical skills include proficiency in tools such as Google Analytics, HubSpot, Salesforce, and various design software.

I am eager to leverage my expertise in product marketing, digital content creation, and strategic planning to contribute to innovative organizations. For a detailed overview of my professional journey and accomplishments, please refer to my CV.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Native or bilingual
Italian
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

GE Healthcare
EMEA Marketing Manager
July 2023 - July 2024 (1 year)
Paris, France
Managed the rebranding efforts of 82 web pages following the GE split Led the translation of 30 pages for GE HealthCare Planned and launched marketing campaigns for three new C-arms (ECO, ASD, OEC 3D 3.0) Designed product launch materials for 3DStent and Allia IGS Pulse Coordinated conferences and events to promote OEC 3D, Allia IGS Pulse, 3DStent, and other innovations Organized the editing and publishing of OEC magazines nº4 and nº5 in both digital and print versions Results: GE HealthCare achieved 40% market share in fixed rooms in France and further increased its majority market share to ≥70% for mobile C-arms in Europe
B2B Start-up
Digital Marketing Manager
HEALTH AND WELLNESS
October 2022 - Today (3 years and 8 months)
Paris, France
Launch of a new website to promote the new strategy and new markets
Production of new digital video sales materials
Management of social media account content (LinkedIn, Twitter) and YouTube
Results: 80 new visitors to the website each week, a growing community with +10,000 followers on LinkedIn
Figma LinkedIn Marketing LinkedIn Twitter Marketing Twitter Adobe Premiere Adobe Creative Suite
Schneider Electric
Digital Project Manager
June 2021 - September 2022 (1 year and 3 months)
Montpellier, France
Designed 40 e-learnings on the EcoStruxure Power Automation System (EPAS) offer and Cybersecurity (CAE, CAP, and Security Patch Management) for sales engineers Edited and produced videos using Premiere Pro and presentations on PowerPoint Led webinars on the EPAS offer and hosted a digital forum on EPAS and Cybersecurity Results: Following the investment in developing a digital learning program on EPAS solutions and cybersecurity, Schneider Electric expects an increase in activity of approximately €7 to €15 million