Victoria Etherington

As CPO of the company, I was responsible for the product, design and engineering teams within the company, and owned the strategic vision for the tech product. Company strategy was aligned with out CEO and COO, and translated into the product roadmap. I set up all processes within the team, and was responsible for creating a product culture within the company. At its largest, the team was made up of 25 product managers, engineers, designers and QA.

The products evolved throughout my time in the company, starting with an education platform for students (B2C) which was funded by companies who placed targeted advertising (B2B). The product was available on web and as a mobile app. We later shifted focus to a new platform which was entirely B2C focused at the beginning, and was based on both web and Discord.

As part of the role, I was running product management workshops, design sprints and company level strategic workshops.

The role was both strategic and hands on. As a result, I was also involved in setting up the working processes across our teams, as well as organising the user experience research and user interviews.

My focus was on developing the strategic vision for Direct Marketing at Zalando. I was responsible for the business success of the channel across 17 Zalando markets. I worked closely with external and internal stakeholders, engineering, UX and product teams on developing and testing features for the communication platform, whilst ensuring business growth, increased personalisation for customers and scalability. This includes leveraging the Zalando technical infrastructure to conceptualise, assess and roll out new marketing features.

The 4D model was at the heart of my approach, keeping users at the centre of our work. Previously at Zalando, Direct Marketing Manager for the UK market with a focus on offline, email and mobile. Ongoing channel optimisation and in depth analysis with a focus on current commercial needs. Managing cross-departmental projects, including large scale commercial & retail projects such as Cyber Week.