About Victoria
English
Native or bilingual
Russian
Native or bilingual
Chinese
Conversational
Experience
- Shenzhen Victoria Trade Consulting Co., LtdFounder of consulting company (social media, influencer marketing, PR, strategy)April 2022 - Today (4 years and 2 months)Shenzhen, Guangdong Province, ChinaWork directly with CEOs of companies Digital ( & offline) marketing Influencer marketing Lead the development of the Marketing Plan and drive the growth Develop and execute short-term and long-term goals and track, analyze, and report their progress Specialize in online marketing, researching tactics involving SMM, Email Marketing, and Brand Communications. Create and implement on(off)line marketing & social media strategies. KPI experience. Increase the fanbase of followers on social media (preferably, Instagram) Leverage social networks to expand content reach and grow our community Brand management. Events Represent clients at related events PR Draft press materials including press releases, messaging documents, and media Q+As Build media lists and relationships with a diverse set of journalists Plan, drive, and execute all PR activities including, but not limited to: press releases, bylines, pitches, company literature, articles, announcements, press kits, and more Create engaging concepts & copy for emails, digital marketing initiatives, social campaigns, offline events, promotions, and partnerships Consulting in finance, logistics, marketing, PR to make the company more successful. The different range of services for every client. Clients chose only what they need (or want to be done) and pay for it.
- The Sevens Marketing ConsultingInfluencer marketing (KOL & Celebrities) department DirectorNovember 2021 - February 2022 (3 months)Shenzhen, Guangdong Province, Chinamanage 11 people, received 30 unclosed cases/projects, no SOP process, several people doing the same project. Some projects are not closed since april or september. After one month working 17 projects fully finished, 13 projects will be finished before CNY (last stage of the projects). Everyday management and tasks update. Onboard 5 NEW PROJECTS: Gravastar, Buydeem, Anker, Waterdrop, Urban Revivo (starting right now and continue maintain after CNY) 3 new full time employees hired 1 intern hired 10 people was interviewed (candidates provided by HR team) Created KOL training Analyze the price for KOL department, made a deep research of Seven's competitors Create my own system of forming a pricing strategy. Created KOL SOP FOR BD TEAM Created a form make BD team work with a client easier Created Price Calculator for BD team Created an offline 6 hour training session for BD and KOL team. Created a KOL database (including ABCD ranking factors for each KOL), The database is filling in right now Attend all necessary meeting, being initiative Collect the finance data of every employee of KOL department costs Create KPI system for KOL department Created SOP for KOL department All documents can be provided by request
- Montrichard GroupHEAD of Influencer marketing and Social media departmentsApril 2021 - September 2021 (5 months)Shenzhen, Guangdong Province, ChinaHEAD of KOL and Social media department Build the team for 10 watch brands Manage a team of 12 people in KOL and Social Media Department Hiring new people, interviewing Make a training for KOL/Social Media team Teach a team how to work with KOLs / Social Media Implement the training system within the team Control the tasks execution Calculate the results Make projects profitable (before that KOL/ Social Media department didn't bring money and they spent more than earn) Calculate and evaluate the financial data Writing a strategy for the company and for every brand
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Education
- Bachelor's degree, Business Administration and Management, GeneralUral State University named after A.M.Gorky2016Bachelor's degree, Business Administration and Management, General