About Victoria
English
Fluent
Russian
Native or bilingual
Spanish
Basic
Experience
- Lamoda GroupBrand designerAugust 2019 - Today (6 years and 10 months)- Developed a wide range of communication materials, including landings, banners, animations, videos, presentations, and print materials- Provided art direction and implementation for production rollouts- Ensured branding consistency across all marketing touchpoints- Created creative concepts for international and external company events- Rebranded Lamoda and won the Red Dot Design Award in 2019- Developed branding guidelines and brand books- Created advertising campaigns for Russia and the CIS with communication on all marketing channels and promotions- Increased the average number of unique users per month to 20 million- Developed branding for 26 events, two of which were awarded the EFFIE in 2022- Mentored junior designers and conducted a workshop on Figma for the design team
- Retail eventGraphic DesignerFebruary 2019 - July 2019 (5 months)- Worked closely with the CEO and management team to prepare and implement designs and products for an event with 7,000 participants and 500 retail chains
- Ketchum MoscowDesignerNovember 2018 - January 2019 (2 months)Moscow, Russia- Developed creative concepts for brand promotion and clients- Created daily animation and edited videos and presentations- Redesigned the Brand Book and Style Guide for the company
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Education
- Bachelor's degree, graphic design and media technologiesBelgorod State Institute of Arts and Culture2018Bachelor's degree, graphic design and media technologies