Description

By constructing SEO strategies that put results and ROI at the heart of everything I do, my track record of delivering revenue and traffic growth for clients speaks for itself.

Enhance your online visibility and elevate your SEO performance today.

Seasoned SEO specialist with in-depth knowledge of industry trends and ranking factors and hands-on experience in executing integrated SEO programs worldwide (150+ SEO campaigns in 13 years) with proven success.

Professional SEO Services:

- Complete Technical SEO Audit

- In-Depth Keyword Research

- Competitor Analysis

- International SEO

- Consultation

Languages

Slovenian
Native or bilingual
English
Fluent
Serbian
Conversational
German
Basic

Workplace preferences

Remote only

Primarily works remotely

Industry Dive
Search Engine Optimization Specialist
October 2023 - Today (2 years and 8 months)
United States
Conducted detailed keyword research to inform blog, landing page, and product content strategies, targeting high-converting and relevant search terms.
Developed on-page optimization guidelines for writers and editors, ensuring consistent use of target keywords, semantic variations, and proper header structure.
Audited existing website content to identify gaps, cannibalization, thin content, and outdated information, then created actionable recommendations for improvement.
Planned and executed content calendars in collaboration with content teams, aligning SEO priorities with business objectives and seasonal trends.
Optimized content for featured snippets, People Also Ask boxes, and other SERP enhancements by restructuring content and answering key user questions.
Implemented and tracked internal linking strategies to boost topical authority, improve user experience, and distribute link equity across priority pages.
Collaborated with designers and UX specialists to ensure content layout, multimedia, and CTAs support both SEO and user engagement goals.
Briefed and trained copywriters on SEO best practices, ensuring consistent brand voice while meeting search intent and optimization requirements.
SE Ranking
Search Engine Optimization Specialist
March 2022 - December 2023 (1 year and 9 months)
Performed in-depth technical site audits using Screaming Frog, Sitebulb, and Google Search Console to identify crawl errors, broken links, and indexing issues.
Optimized website architecture by implementing logical internal linking structures, improving site navigation, and resolving orphaned pages.
Implemented structured data (schema.org) for products, articles, and local business listings to enhance rich results and SERP visibility.
Diagnosed and fixed Core Web Vitals issues, including LCP, FID, and CLS improvements in collaboration with development teams.
Managed large-scale website migrations, including HTTP to HTTPS, subdomain to subfolder moves, and CMS platform changes, ensuring SEO integrity.
Analyzed and improved XML sitemaps and robots.txt files to enhance crawlability and prevent indexing of low-value pages.
Monitored server log files to identify crawl budget inefficiencies and bottlenecks affecting search engine access.
Set up and managed hreflang tags for multilingual and multi-regional websites to prevent duplicate content and improve international SEO.
Audited and implemented canonicalization strategies to address duplicate content across product variants and filter pages.
Worked closely with developers to troubleshoot JavaScript SEO issues and ensure proper rendering and indexability of dynamic content.
Spletnik
SEO Specialist
August 2014 - February 2017 (2 years and 6 months)
Conducted technical SEO audits for client websites, identifying and resolving issues related to crawling, indexing, and site speed.
Performed comprehensive keyword research and competitor analysis to inform content strategy and uncover new growth opportunities.
Developed and implemented on-page SEO strategies, including optimizing meta tags, headings, and content structure for target keywords.
Managed link-building campaigns, collaborating with outreach teams and acquiring high-quality backlinks to improve domain authority.
Created monthly SEO performance reports for clients using Google Analytics, Search Console, SEMrush, and Ahrefs.
Collaborated with web developers to implement structured data, fix technical errors, and improve Core Web Vitals.
Planned and executed website migrations, ensuring minimal traffic loss and proper redirection mapping.
Monitored and analyzed SERP rankings and adjusted strategies to improve client visibility on target keywords.
Trained and supported junior SEO specialists, providing guidance and reviewing their work for quality and accuracy.
Communicated directly with clients, presenting audit findings, progress reports, and SEO strategy recommendations.