Description

Born and bred Mancunian with over 10 years’ marketing and 5 years’ management experience working in large corporate agencies in client-facing roles. I launched my agency, Bee Influence, five years ago following private investment with the aim to service influencer marketing to Manchester based clients, fast forward 5 years and we’re now an award winning influencer marketing agency with global clients worldwide such as Greenpeace, Disney, VistaPrint, Lee Kum Kee and have since grown the business into a successful agency with global clients, generating over £1m in revenue with inclusivity at the heart of our offering. At this stage in my career, I'm offering consultancy to clients remotely for anything related to influencer marketing, digital marketing, diversity and inclusion.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Bee Influence
Founder and Director
June 2018 - Today (8 years)
Manchester, UK
Bee Influence is an influencer marketing and talent agency based in Manchester, UK. The ethos of our agency focuses on inclusivity in the industry and working with marginalised creators in our campaigns across TikTok, YouTube, Instagram and more. Responsibilities and achievements include:
●Proven track record of securing new business including ByteDance, VistaPrint, Cricut, HiPP Organic, Emma Sleep, Greenpeace, I Saw It First, Disney.
●Planning and presenting multi-channel marketing strategies to global clients that operate in worldwide markets with contracts ranging from £10k-£500k.
●Reporting to senior executives and investment stakeholders for strategy meetings and P&L reports.
●An innate understanding of social media, including TikTok paid and organic ad spend.
●Strong track record of legal negotiations including liability, IP and usage rights.
●Relationship management with high profile celebrity and influencer talent
●Managing and mentoring a team of five.
●Launched our talent management arm, Bee Talent (£100k revenue), representing diverse influencers.
●Silver Winner at the Influencer Marketing Awards for Best Charity Campaign for our client, Greenpeace.
●Organic 1st page Google ranking for search terms 'influencer marketing agency uk' and 'influencer marketing agency Manchester'.
Gleam Futures (Dentsu Aegis)
Talent Manager at
March 2016 - April 2018 (2 years and 1 month)
Gleam Futures are a digital-first talent management agency in London, managing the UK's biggest social media influencers on YouTube and Instagram. I was responsible for managing large scale brand campaigns, negotiating legal contracts and facilitating new business meetings. Client contracts ranged from £20-£100k included: L'Oreal, Estee Lauder, Nike, Sweaty Betty, Ted Baker, Public Desire, Adidas, Reebok, YouTube, Twitter, Unilever, P&G, Virgin Active.
TBWA\Manchester (Omnicom Group)
Account Manager at
December 2013 - March 2016 (2 years and 3 months)
TBWA\Manchester are a leading integrated advertising agency who are part of the Omnicom Group. My role as Account Manager was to support and deliver excellent client service through effective project management in TV ads, digital, print and branding projects with six figure budgets. Clients included PZ Cussons (Imperial Leather, Mum & Me), Merlin Entertainments (Alton Towers & Thorpe Park), Smyths Toys Superstore, Manchester United and Spectrum Brands (Remington).