Description

Structured problem-solver operating at the intersection of analytics and strategy. Experienced in clarifying ambiguous business questions, diagnosing process inefficiencies, and designing data-informed models that improve decision-making and operational effectiveness. Comfortable facilitating cross-functional discussions to define success criteria and translate complexity into practical solutions.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

VaynerMedia EMEA
Senior Data Analyst
April 2025 - Today (1 year and 2 months)
• • Partner with strategy and client teams to structure performance narratives in monthly and quarterly business reviews for 4 international clients, analysing organic social performance and identifying key platform, regional, and content-level commercial drivers across 4 platforms and 5 markets.
• • Interpret qualitative performance signals not captured in structured data (e.g. cultural trends, thematic narratives), translating findings into strategic insight to guide content focus and planning for client leads.
• • Build and maintain Tableau dashboards enabling self-serve analysis, reducing ad-hoc data requests through enhanced metrics, filters, and usability refinements used by 20+ stakeholders across analytics, strategy, and client leadership.
• • Diagnose workflow inefficiencies and streamlined reporting workflows by designing standardised Excel and SQL processes, reducing manual handling, improving accuracy, and lowering operational risk.
• • Act as the primary analytics partner for a regional client team, independently supporting performance analysis and contributing insight directly into client-facing materials.
• • Standardised performance framing (MoM comparisons, driver-based narratives, visual clarity) to improve stakeholder interpretation and align decisions with measurable outcomes.
Nodresscode
Founder
January 2024 - Today (2 years and 5 months)
• • Founded and scaled a live events brand, defining product positioning, audience strategy, and brand identity to address unmet demand in both music curation and event experience.
• • Designed the end-to-end commercial model, setting pricing strategy, margin targets, and cost controls across 7 events (£10k+ revenue, 1,000+ tickets sold).
• • Built and iterated demand-generation strategy through organic and community-led marketing, refining messaging, creative positioning, and launch timing based on ticket sales patterns and audience response.
• • Designed repeatable operating systems (run sheets, execution checklists, comms workflows, design templates) to reduce execution risk and improve scalability.
• • Weighed deliberate short-term profitability trade-offs to establish brand positioning and quality benchmarks, strengthening long-term audience retention and pricing power.
• • Made structured, data-informed decisions under uncertainty, including event sizing, pricing adjustments, and strategic cancellation to mitigate downside risk.
• • Led cross-functional coordination across venues, DJs, creatives, and operations teams, aligning creative direction with operational delivery to execute consistent event experiences for events ranging from ~100 to 300 attendees.
Audio
Insights Analyst
September 2023 - November 2024 (1 year and 2 months)
• • Partnered with commercial and publishing teams to clarify reporting needs and redesign revenue visibility across departments, delivering interactive BI tools that improved decision speed and alignment.
• • Automated monthly reporting processes using SQL and Excel, reducing manual data entry by ~80% while improving data accuracy through validation logic.
• • Developed complex SQL queries connecting multiple data sources, enabling deeper analysis of royalty revenue streams and performance trends.
• • Optimised and standardised the international publishing revenue reporting framework, enabling scaling from 6 to 12 markets whilst reducing turnaround time by ~50% and improving commercial visibility. This earned personal recognition from the CEO.
• • Analysed quarterly royalty statements from PRS, ASCAP, and international PROs using Excel (Power Query, Power Pivot), supporting forecasting and strategic planning.
• • Facilitated data workshops for ~10 cross-functional stakeholders, improving metric clarity, aligning interpretation, and enabling more autonomous decision-making.
• • Owned regional data governance processes, partnering with international teams to standardise reporting definitions and improve consistency across markets.