About Wassim
Data-driven Digital Marketing Strategist & Freelancer. I leverage insights and innovative thinking to craft growth-focused strategies that propel brands to online success. With experience in various industries and an entrepreneurial spirit, I can support your brand's digital ambitions.
English
Native or bilingual
Dutch
Native or bilingual
French
Native or bilingual
Can work on-site
Brussels (up to 50km)
Experience
- IKONS FreelanceDigital Marketing SpecialistTECHJanuary 2025 - July 2025 (6 months)Antwerp, BelgiumOwned IKONS’ digital marketing and go-to-market execution, combining lifecycle marketing, community building, CRM, email automation, and performance marketing on Meta to drive acquisition, activation, and retention.
- Led the go-to-market rollout for campaigns and product updates: positioning, messaging, channel plan, and launch execution.
- Designed and ran full-funnel digital marketing strategy (awareness → conversion → retention), aligning content, CRM flows, and paid acquisition.
- Managed and grew the community (engagement, moderation, content cadence, feedback loops), translating insights into marketing actions and product messaging.
- Built and maintained CRM structure and segmentation to enable targeted communication and consistent lead/user follow-up.
- Owned email marketing and lifecycle automation: onboarding sequences, nurture flows, reactivation campaigns, and newsletter strategy.
- Planned, launched, and optimized Meta performance marketing (campaign structure, audiences, creatives, testing roadmap, and iteration cycles).
- Developed the creative and copy framework for ads and CRM messaging to ensure strong value proposition clarity and consistent brand tone.
- Migrated the CRM and email marketing to Brevo
- Ginkgo ConsultingChief Marketing OfficerCONSULTING AND AUDITSAugust 2024 - Today (1 year and 10 months)Brussels, BelgiumLead marketing, communication, and GTM strategy with full ownership of execution across content, lifecycle, paid growth, CRM, and website—ensuring a consistent brand narrative and scalable lead generation.Highlights
- Established a multi-channel publishing system (LinkedIn, blog, YouTube), from editorial strategy to production and distribution.
- Delivered end-to-end creative: copywriting, visual design, and brand consistency across all touchpoints.
- Built lifecycle comms: educational/promotional newsletters and nurture messaging.
- Implemented full-funnel acquisition and conversion framework, improving the path from reach to qualified leads.
- Managed performance marketing on LinkedIn and Google Ads, including setup and ongoing optimisation.
- Rolled out Pipedrive as CRM backbone, aligning pipeline stages, tracking, and lead handover.
- Migrated website from Wix to Webflow for improved flexibility, UX and marketing agility.
- BNP Paribas Fortis BESenior Marketing Automation ExpertBANKING AND INSURANCESeptember 2024 - January 2025 (4 months)Brussels, BelgiumIn-house specialist for Adobe Campaign Classic, responsible for enabling adoption across the GTM department through coaching, training, hands-on support, and implementation guidance.
- Supported the rollout and operationalization of Adobe Campaign Classic within GTM
- Coached teams on best practices, campaign execution, and consistent ways of working
- Improved marketing automation processes and increased overall execution maturity
- Key achievement: accelerated campaign delivery by strengthening internal capability and adoption
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Education
- Master's in Strategic MarketingKatholieke Universiteit Leuven2022
- Master's in Business Engineering, specialised in finance and technologyKatholieke Universiteit Leuven2021