About Winnie
English
Native or bilingual
German
Fluent
French
Basic
Experience
- FreelanceCreative DirectorJune 2021 - Today (5 years)Clients: BrainEffect, FOD Belgium, Equal Brussels, VerbalVisual, AllyensCreative Direction and Art Direction for Marketing Campaigns.Creative Strategy and Go-to-Market Launch for B2B and B2C brands.Digital Strategy and Website Design for cultural organisation and museums.Video Direction and Post Production Supervision for music bands and musicians.
- media ConsultaCreative DirectorJuly 2021 - January 2024 (2 years and 6 months)Berlin, Germany
- Led creative department restructure, setting a new vision and managing team operations.
- Secured over €5M in new business pitch wins and developed creative execution.
- Managed budget planning and control for major accounts.
Clients: European Union, World Health Organization, Egypt Tourism Board, AOK Rheinland Pfalz, Freistaat Thüringen, Royal Commission of Jubail & Yanbu, Alibaba - Wunderman Thompson (formerly KKLD)Executive Creative DirectorJune 2019 - May 2021 (1 year and 11 months)Berlin, GermanyClients: Kaspersky Security Software, MINI, Fidelity International, Eucerin, Bayer Radiology, Bayer Women’s Health
- Concept and Creative Direction for 360 Omni-channel campaigns and Performance Focused Campaigns.
- Responsible for Pitch Win and subsequent Creative Strategy and Launch Campaign Creation for SaaS client, including all communications assets, 360 Marketing Campaign and Campaign Optimisation based on Performance.
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Education
- B.A.Central St. Martins College of Art & Design2002B.A.
- PG Dip.London South Bank UniversityPG Dip.