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Winnie TsangWT

Average response time: 1 hour

About Winnie

I’m a Creative Director (Art Direction + Concept). I create omni-channel campaigns, digital experiences, and social content for brands. I love helping clients tell their stories and refine their messages to truly connect with the audience.

What I’ve been up to:
Brand & Product Campaigns | CRM | Brand Positioning | Product Launches | Branded Content | Creative Strategy | Naming | Video Directing | Animation | Real-World & Virtual Experiences | Websites | Social Content | PR StuntsOh, and I also collect airline barf bags. I have 200+ and, luckily, have never had to vomit in one. If you give me one I don’t own, I’ll trade it for half a day of consulting—no charge.
  • English

    Native or bilingual

  • German

    Fluent

  • French

    Basic

Can work on-site
Berlin (up to 50km)

Experience

  • Freelance
    Creative Director
    June 2021 - Today (5 years)
    Clients: BrainEffect, FOD Belgium, Equal Brussels, VerbalVisual, Allyens

    Creative Direction and Art Direction for Marketing Campaigns.
    Creative Strategy and Go-to-Market Launch for B2B and B2C brands.
    Digital Strategy and Website Design for cultural organisation and museums.
    Video Direction and Post Production Supervision for music bands and musicians.
  • media Consulta
    Creative Director
    July 2021 - January 2024 (2 years and 6 months)
    Berlin, Germany
    • Led creative department restructure, setting a new vision and managing team operations.
    • Secured over €5M in new business pitch wins and developed creative execution.
    • Managed budget planning and control for major accounts.
    Clients: European Union, World Health Organization, Egypt Tourism Board, AOK Rheinland Pfalz, Freistaat Thüringen, Royal Commission of Jubail & Yanbu, Alibaba

  • Wunderman Thompson (formerly KKLD)
    Executive Creative Director
    June 2019 - May 2021 (1 year and 11 months)
    Berlin, Germany
    Clients: Kaspersky Security Software, MINI, Fidelity International, Eucerin, Bayer Radiology, Bayer Women’s Health

    • Concept and Creative Direction for 360 Omni-channel campaigns and Performance Focused Campaigns.
    • Responsible for Pitch Win and subsequent Creative Strategy and Launch Campaign Creation for SaaS client, including all communications assets, 360 Marketing Campaign and Campaign Optimisation based on Performance.

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Education

  • B.A.
    Central St. Martins College of Art & Design
    2002
    B.A.
  • PG Dip.
    London South Bank University
    PG Dip.

Skill set

Categories