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Wojtek KowalikWK

Wojtek Kowalik

Senior Copywriter, Creative Director

€850/day
Berlin, DE
8-15 years

Average response time: 1 hour

About Wojtek

My name is Wojtek. I'm an ACD/Copy at Innocean Berlin, but I'm switching to freelance in September. It can happen even earlier, should a suitable opportunity appear.

I've over ten years of experience from London, Chicago, Warsaw, Prague, and Berlin agencies. You can see my projects at
I've worked on briefs of all kinds, on clients big and small, on local and global markets, and I can confidently say that there isn't such a thing as an assignment that I cannot solve - quickly and to the highest creative standards.

I feel very comfortable working on big TV spots as well as non-traditional campaigns and everything in between - my portfolio, which you can see at hopefully, proves that.

If awards are any measure of a creative's talent, then mine is top-shelf: I've won at every level at all major award shows - Cannes Lions (Grand Prix, Titanium, multiple golds), D&AD (Black Pencil, Yellow Pencil, and more), One Show (2x Grand Prix for two different projects, multiple golds), to name a few. In 2021, Cannes Lions named me the 4th most awarded copywriter in the World, and I was ranked the 12th best copywriter by The Drum.

I hope I haven't bored you to death with this message! It would be great to chat some more.
  • Polish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • INNOCEAN Berlin
    Associate Creative Director, Copy
    September 2021 - Today (4 years and 9 months)
    Berlin, Germany
  • FCB GLOBAL
    Senior Copywriter
    January 2019 - June 2021 (2 years and 5 months)
    Chicago Metropolitan Area, USA

    - Hired to work on Michelob Ultra and new business
    - Won several new clients (Walmart, GoRVing, Presby)
    - Launched a new beer (Michelob Ultra Infusions)
    - Made several high-reach ads for Walmart, including a Super Bowl spot, Thanksgiving ad, and one that's said to soon be exhibited at Smithsonian Institute and another one that features LeBron James's mother, Gloria James.
    - Helped bring to life "Boards of Change" campaign for Mayor of Chicago (D&AD Black Pencil, One Show Design Grand Prix, Cannes Lions Media Grand Prix, Cannes Titanium Lions, and more)).
  • Jung Von Matt 180HB, McCann, Agency 2012, Platige Image, VML, Academy of Fine Arts, NGOs
    Freelance Creative
    July 2018 - December 2018 (5 months)
    Warsaw, Poland
    After my time at Ogilvy, I spent six months resting and freelancing, with emphasis on resting.

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Education

  • Associate Degree in Advertising
    University of the Arts London
    2010
    Bachelor's degree, Advertising
  • Bachelor of Arts
    Akademia Pedagogiczna im. Komisji Edukacji Narodowej w Krakowie
    2006
    BA, Philosophy

Skill set (19)

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