About Xujia
Self-motivated, proactive and adaptable, I'm passionate about elevating brands through innovative activation and have a strong luxury & beauty market sense. Through leading various projects, I have developed strong team collaboration skills, and a proven ability to be both detail-oriented and organized. Eager to bring my my global vision, passion and commitment to my next challenge, I'm looking for a role as Marketing/ Communication /Digital project manager.
English
Native or bilingual
Chinese
Native or bilingual
French
Conversational
Can work on-site
Paris (up to 50km)
Experience
- L'OréalCommunication Project ManagerJune 2024 - December 2024 (6 months)Paris, France
- Participation to the 360° activations: olfaction, competitive analysis on market leaders in the USA, Europe and China, storytelling consistent with the franchise's DNA
- Supported cross-functional projects, across 12 markets, working with 3 external agencies to maintain brand consistency
- Developed product seeding strategies to drive organic social reach + 200k, leveraging KOL unboxing content and press coverage
- Supported the creation and maintenance of the project roadmap, tracked content release schedules, and ensure alignment across social platform
- Establishment of standardized briefs and KPIs to monitor campaign effectiveness and refine future strategies
- Publicis GroupeDigital Project ManagerJanuary 2022 - August 2022 (7 months)Shanghai, ChinaWorked within the Maserati account team, supporting digital strategy and campaign execution in China
- Localized digital activations: Analyzed client briefs and collaborated with creative teams to adapt and optimized David Beckham-led digital campaign
- Facilitated communication between cross-functional teams, analyzed digital content performance using data-driven insights, providing actionable recommendations to content teams on future topics and formats
- Creation and organisation of educational monthly digital newsletter on new launches
- Competitive analysis & insights: Conducted market reports on 8 EV competitors, identifying key trends to help campaign positioning
- Parfums Christian DiorMarketing InternJuly 2021 - October 2021 (3 months)Shanghai, ChinaOrganized meetings, prepared project documentation, updated the weekly & monthly reports presented to the top management, created new reports to track business performance & forecasts and provide data-driven insightsManaged digital content creation and distribution across RED and TikTok, tailoring posts to align with Chinese consumer preferences Built and maintained relationships with 25 international and local KOLs, ensuring seamless execution of paid and organic campaignsDeveloped and pitched new proposals of content initiatives for Rouge Dior, contributing to a 30% increase in product visibility
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Education
- Bac+5, Msc in International Marketing &Business DevelopmentSKEMA BUSINESS SCHOOL2024Bac+5, Msc in International Marketing &Business Development
- Bac+3, JournalismShandong University of Political Science and Law2022Bac+3, Journalism