Description

Looking for an extra product brain?

I help startups and growing companies build products users love. As a senior fractional Product Manager with a background in behavioral science and AI-driven product strategy, I specialize in turning complex user behavior into clear, actionable insights that drive engagement, retention, and revenue.

Whether you need a fresh perspective on your onboarding flow, want to optimize engagement rates in your marketplace, conversion of a new feature, or are building AI-powered features, I bring a unique blend of data-driven decision-making and human-centered design. My approach is collaborative, fast-paced, and tailored to your team -> helping you move from idea to impact without the guesswork.

If you’re looking for an extra product brain to help you ship smarter, grow faster, and design products that stick, let’s connect.

Industry field of expertise

Languages

English
Native or bilingual
German
Conversational
Hebrew
Native or bilingual

Workplace preferences

Can work on-site

Boston (up to 50km)

Extra Product Brain
Product Consultant
January 2024 - Today (2 years and 5 months)
Boston, MA, USA
• Acted as a product consultant for startups improving KPIs. Reduced friction by 50%.
• Worked across HR-tech, security, and AI health products in high-complexity environments.
• Created user personas, CJM, PRDs, roadmaps & prototypes to enhance customer-centric design
• Advised on product strategy and embedded behavioral frameworks in product development cycles
Customer Journey Product strategy Product discovery Agile method Product management
The Decision Lab
Staff Writer
January 2023 - Today (3 years and 5 months)
Boston, MA, USA
Blends behavioral science and product strategy to create engaging, research-driven content. Crafts articles that make complex psychological concepts accessible to a wide audience. Explores how insights from cognitive biases, decision-making science, and user psychology can be applied to real-world problems, especially in technology and product design.
Cyberbit
Senior Product Manager
January 2020 - January 2024 (4 years)
Boston, MA, USA
• Led the development of a technical learning B2B SaaS platform, focused on reducing cognitive friction and building user trust in high-stakes learning environments.
• Drove product discovery and execution: scoped and prioritized features, ran data analysis, conducted competitive research, and wrote detailed specs and PRDs.
• Designed and optimized a marketplace with relevance-based filters and ranking.
• Applied behavioral science to drive engagement, boosting time spent by 700% and weekly active users by 1400%.
Product strategy Product discovery Product management Agile method Behavioral science