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Malt Strategy
Yao LiuYL

Yao Liu

UX/UI Designer

€700/day
Zurich, CH
8-15 years
User Experience Design
User Interface Design
User Research
User Testing
Visual communication

Average response time: 1 hour

About Yao

Digital Product Designer & UX Specialist with 8 years’ experience shaping intuitive, human-centred digital products. Skilled at turning complex technical workflows into clear, engaging interfaces across B2B, B2C platforms, FinTech apps, digital healthcare solutions, and AI products. My work blends storytelling with usability research, bridging design creativity and complex user processes to deliver interfaces that feel intuitive, elegant, and safe for users.

  • English

    Native or bilingual

  • German

    Conversational

  • Chinese

    Native or bilingual

  • Korean

    Basic

  • Japanese

    Basic

Can work on-site
Zurich (up to 50km)

Experience

  • 1993 Design Associates
    Founder / Lead Designer
    September 2023 - Today (2 years and 10 months)
    Zürich, Switzerland
    Leading the overall creative and strategic direction of 1993 Design Associates, from conceptualising design solutions to overseeing the full design process across projects.

    I ensure the artistic integrity and narrative quality of our work by designing brand and product experiences with visual clarity and emotional impact, as well as overseeing the studio's business development, which includes building client relationships, identifying service offerings, and identifying growth opportunities that align with our vision.
    Artistic direction Business development Content marketing Product design Product management
  • Deep Impact AG
    Lead Product Designer
    May 2022 - September 2023 (1 year and 4 months)
    Winterthur, Switzerland
    Responsible for multiple digital product design works across various technology industries, including AI facial detection technology, online publishing engine and community platform building.

    Built design systems, led user research, and implemented cross-platform UX/UI.

    Mentoring junior/apprentice designers. Guiding them in developing their skills, providing constructive feedback, and supporting their professional growth.
    Product design User Experience Design User Interface Design Design Thinking artificial intelligence
  • medignition
    UX Designer / Researcher
    October 2021 - April 2022 (6 months)
    Zürich, Switzerland
    Focus on researching and developing novel interaction patterns, and conduct design research for digital health innovations. Apply user-centred design principles to adapt interfaces for different user contexts and improve digital health experience.
    User Experience Design User Interface Design Product design User Research User Testing
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Education

  • Bachelor of Interaction Design
    Zurich University of the Arts (Zürcher Hochschule der Künste)
    2021
    Bachelor of Interaction Design
  • Bachelor of Movie, Theatre & Television Design
    Communication University of China
    2015
    Bachelor of Movie, Theatre & Television Design

Skill set

Figma
Adobe Creative Suite
Webflow
3D modeling
Video production
Motion design
Illustration
Agile method
Animation

Categories