Description

I help startups and growing companies streamline their operations, reduce manual work, and scale efficiently through data, automation, and structured processes.

I’m an Industrial Engineer with an MSc in Procurement, Logistics, and Supply Chain Management from the University of Salford, and currently Head of Operations at FOURSOURCE. I bring hands-on experience in building and optimizing operations across international teams, marketplaces, and fast-growing environments.

In my current role, I lead operational strategy and execution across multiple functions, working closely with product, tech, sales, and customer success teams to improve efficiency, scalability, and user experience.

Here’s how I can support your business:

Optimize and redesign processes to improve efficiency and reduce costs
Set up and automate workflows (CRM, onboarding, operations)
Build KPI dashboards using Power BI for data-driven decision-making
Structure and scale customer success operations and playbooks
Support supplier onboarding, sourcing workflows, and marketplace operations
Implement compliance processes (KYC/UBO, finance operations)
Coordinate and manage international teams and cross-functional projects

I’ve successfully implemented CRM systems from scratch, automated workflows, and improved customer engagement and retention through structured programs and data insights.

If you’re looking for someone who can bring clarity to your operations and help you scale sustainably, I’d be happy to support.

Languages

Arabic
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Remote only

Primarily works remotely

Foursource Group GmbH
Head of Operations
January 2024 - Today (2 years and 5 months)
Berlin, Germany
Leading operational strategy and process optimization across the organization. Coordinate cross-functional collaboration between product, tech, sales, and customer-facing teams. Drive implementation of new digital tools, workflow automations, and Power BI. Oversee suppliers and brand onboarding operations and sourcing workflows. Implement and supervise compliance, finance, and KYC/UBO processes aligned with global regulations. Manage and coordinate international teams in China, Pakistan, Portugal, and Turkey.
Process Management Microsoft Power BI Business Intelligence (BI) Strategy Product Development User Interface Design
Foursource Group GmbH
Head of Customer Success
April 2023 - January 2024 (9 months)
Berlin, Germany
Managed the global Customer Success organization for brands and suppliers. Developed scalable CS processes, playbooks, and CRM automations in Freshworks. Improved user engagement and retention through structured customer programs.
Foursource Group GmbH
Team Lead CustomerSuccess–Suppliers
January 2021 - April 2023 (2 years and 3 months)
Berlin, Germany
Led the supplier-facing Customer Success team to drive platform activation and usage. Monitored daily KPIs and ensured high-quality onboarding and support for suppliers. Collaborated with product and sales to improve marketplace engagement.