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Yassin BenayadYB

Yassin Benayad

SEO specialist - Content, tech & monthly reporting

€150/day
Sydney, AU
3-7 years

Average response time: 1 hour

About Yassin

Having a website is great, but without strong SEO, it is simply another business among many.

What do we seek? We want to be visible among competitors and make sales.

I have over ten years of expertise managing digital marketing, communication strategy, and SEO.
I've worked in a variety of industries and regions, and I have a broad perspective on the potential that may result from a successful SEO strategy plan.

My last clients had their targeted transactional keywords rank from the 10th to the 1st page, increasing revenue their revenue by 32%.

Our strategies included:
• Competitive analysis
• Keyword research/semantic analysis
• Concepts of ergonomics and design (UX / UI)
• SEO content optimisation - On/Off-page
• Technical SEO audit
• Speed optimisation
• Google core web vitals
• Link building strategy
• Local SEO strategy (Google Map)
• SEO Reporting

SEO is complicated, but I want to explain it as simple as possible and make sure that every plan/report explains why and how we would proceed. I like to set defined KPIs and maintain regular communication with my clients.

I'm very adaptable, and I adjust my SEO approach as necessary. I have some coding skills and will sometimes be able to incorporate some code and content into the website without the need for a web developer.

I enjoy what I do and remain up to date on Google developments to make sure that my strategy meets Google's criteria. The website designer in me will always appreciate the fine line between matching the criteria of Google bots and giving attractive content to users.

Looking forward to working with you in the near future :)
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • The Clifford Wallace Agency
    Digital Marketing & SEO manager
    HOSPITALITY
    October 2018 - Today (7 years and 8 months)
    Sydney NSW, Australia
    Direct and execute impactful marketing strategies, including:
    • SEO and audience-led marketing content to drive engagement, reach, and growth
    • Web Content and Answer Engine Optimization
    • SEM and Social media campaigns on Facebook and Instagram
    • Social media community management and chatbot
    • Email automation, including the creation of engaging narrative
    • CRM strategy for database growth
    • Manage and strategic lead in the delivery of the customer contact strategy, customer experience improvement and customer acquisition and retention efficiency across all online touch points
    • UX (User Experience) and CRO (Conversion Rate Optimisation)
    • Google Ads campaign

    Achievements:
    • + 8 percent year-round booking revenue.
    • Local contracts with new Event organisers, Caterings and Wedding planners
    • + 1K followers, using organic likes, on the official Instagram account.
    • Brand new website of the sydney oyster girls branch (www.sydneyosytergirls.com.au)
    SEO Rédaction SEO Audit SEO Netlinking SEO Optimisation SEO Consultant SEO Google Analytics
  • Croud - Performance Marketing Agency of the Year
    SEO Executive
    DIGITAL AND IT
    November 2021 - July 2022 (8 months)
    Sydney NSW, Australia
    Keyword research
    Technical SEO
    Core web vitals
    Google search console
    Screaming Frog Google Search Console Google Analytics GTmetrix SEMrush Ahrefs Google AdWords
  • Impact Web Design
    Website Designer & SEO specialist
    DIGITAL AND IT
    March 2018 - November 2021 (3 years and 8 months)
    Sydney NSW, Australia
    Impact Web Design is a full-service digital and web design team in Sydney. We create, we post, you make money.

    Team of experts with a 360° marketing strategy.

    Web Design & SEO
    • Concepts of ergonomics and design (UX / UI)
    • SEO content optimisation - On/Off-page
    • Technical SEO audit
    • Speed optimisation
    • Link building strategy
    • One page / Multi page websites

    Social media & E-reputation
    • Facebook & Google Ads
    • Copywriting & Content marketing
    • Professional pictures

    Graphic & Video Design
    • Branding
    • Corporate identity
    • Video marketing

    ✔️ My achievements:

    Franck Provost Australia: https://www.franckprovost.com.au/
    Nomad Spaces: https://www.nomadspaces.com.au/
    Reentech: https://www.reentech.com.au/
    Whychange: https://www.whychange.com.au/
    Clifford Wallace: https://cliffordwallace.com.au/
    Sydney Oyster Girls: https://www.sydneyoystergirls.com.au/
    Open Door Management: https://www.opendoormanagement.com.au/

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Education

  • Master of Management
    KEDGE Business School
    2015
    Master's degree, Management
  • Entrepreneur & Innovation ''Business major'' program
    NEOMA Business School
    2014
    Entrepreneur & Innovation ''Business major'' program

Certifications

Skill set (27)

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