About Yassin
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- The Clifford Wallace AgencyDigital Marketing & SEO managerHOSPITALITYOctober 2018 - Today (7 years and 8 months)Sydney NSW, AustraliaDirect and execute impactful marketing strategies, including:• SEO and audience-led marketing content to drive engagement, reach, and growth• Web Content and Answer Engine Optimization• SEM and Social media campaigns on Facebook and Instagram• Social media community management and chatbot• Email automation, including the creation of engaging narrative• CRM strategy for database growth• Manage and strategic lead in the delivery of the customer contact strategy, customer experience improvement and customer acquisition and retention efficiency across all online touch points• UX (User Experience) and CRO (Conversion Rate Optimisation)• Google Ads campaignAchievements:• + 8 percent year-round booking revenue.• Local contracts with new Event organisers, Caterings and Wedding planners• + 1K followers, using organic likes, on the official Instagram account.• Brand new website of the sydney oyster girls branch (www.sydneyosytergirls.com.au)
- Croud - Performance Marketing Agency of the YearSEO ExecutiveDIGITAL AND ITNovember 2021 - July 2022 (8 months)Sydney NSW, AustraliaKeyword researchTechnical SEOCore web vitalsGoogle search console
- Impact Web DesignWebsite Designer & SEO specialistDIGITAL AND ITMarch 2018 - November 2021 (3 years and 8 months)Sydney NSW, AustraliaImpact Web Design is a full-service digital and web design team in Sydney. We create, we post, you make money.Team of experts with a 360° marketing strategy.Web Design & SEO• Concepts of ergonomics and design (UX / UI)• SEO content optimisation - On/Off-page• Technical SEO audit• Speed optimisation• Link building strategy• One page / Multi page websitesSocial media & E-reputation• Facebook & Google Ads• Copywriting & Content marketing• Professional picturesGraphic & Video Design• Branding• Corporate identity• Video marketing✔️ My achievements:Franck Provost Australia: https://www.franckprovost.com.au/Nomad Spaces: https://www.nomadspaces.com.au/Reentech: https://www.reentech.com.au/Whychange: https://www.whychange.com.au/Clifford Wallace: https://cliffordwallace.com.au/Sydney Oyster Girls: https://www.sydneyoystergirls.com.au/Open Door Management: https://www.opendoormanagement.com.au/
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Education
- Master of ManagementKEDGE Business School2015Master's degree, Management
- Entrepreneur & Innovation ''Business major'' programNEOMA Business School2014Entrepreneur & Innovation ''Business major'' program
Certifications
- Google analytics advancedGoogle2021