Description

Need to position your brand, craft engaging campaigns, or create copy that converts?

I help businesses define their voice, connect with their audience, and turn ideas into campaigns.

With 3+ years of experience as a creative strategist and copywriter, I’ve worked with digital marketing agencies and directly with clients to shape strategies, develop standout concepts, and produce content that resonates.

How I can help you:

Brand positioning & creative strategy
Copywriting for websites, ads, email & social media
Social media concepts & content calendars
Campaign ideation & pitch decks

From audience definition to goal setting, concept creation and ideation.

I’ve partnered with clients across industries — from real estate developers in the Middle East to entertainment venues, cultural events, educational institutions, luxury goods, pharmaceuticals, and more.

With creative strategies that connect and content that converts.

Let’s work together!

Industry field of expertise

Languages

English
Native or bilingual
Arabic
Native or bilingual
French
Basic

Workplace preferences

Can work on-site

Liège (up to 50km)

Iklane Marketing Agency
Senior Creative Strategist / Copywriter
SOCIAL NETWORKS
April 2023 - April 2025 (2 years)
Cairo, Cairo Governorate, Egypt
Create pitches for incoming clients to develop the business. Including: Research market and gather insights Create campaign concept with creative direction Create content and write captions & TOVs. Additional digital ideas as well as offline activations. Develop digital marketing campaigns for existing clients. Create social media calendars for present clients. Follow up with art team and ensure high quality visuals and content are presented to clients. Lead meeting and present prepared pitches to potential clients.
Content marketing Social media Copywriting Creative
Big Fish Marketing Agency
Junior Creative Strategist
SOCIAL NETWORKS
February 2022 - March 2023 (1 year and 1 month)
Cairo, Cairo Governorate, Egypt
Conduct research and build concepts to compliment upcoming digital strategies. Generate pitches for incoming clients to develop the business. Develop digital marketing campaigns for existing clients. Follow up with art team and ensure high quality visuals and content are presented to clients. Present prepared pitches to potential clients
Content marketing Social media Communication strategy
Arrows Marketing Agency
Copywriter Intern
SOCIAL NETWORKS
September 2020 - December 2020 (3 months)
Cairo, Cairo Governorate, Egypt
Creating monthly social media content calendars for multiple clients of various industries. Create monthly blogs and newsletters for Sling Arabic TV, an international client. This was my first experience in a marketing-related field. I was able to shadow and learn about copywriting and a bit of the ins and outs of an agency
Copywriting

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Bachelor's Degree in Mass Communications
MISR INTERNATIONAL UNIVERSITY
2021
Majored in Integrated Marketing Communications with a focus on advertising and PR and basics of marketing. This included branding, marketing and advertising strategies, PR and copywriting.
Highschool Degree
School
2017
Highschool Degree

Other

Youmna Tarek

Senior Creative Strategist / Copywriter

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