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Yukimi OkaYO

Yukimi Oka

Product Manager / B2B Marketing

€250/day
Tokyo, JP
8-15 years

Average response time: 1 hour

About Yukimi

I help companies grow and operate more effectively in complex B2B and cross-border environments. With a background spanning strategy, operations, and marketing leadership, I bring structured thinking, strong execution, and a proven track record of driving measurable results.

My experience includes managing large-scale accounts and revenues, building scalable processes, and leading cross-functional teams across the U.S., Japan, and China. I combine quantitative analysis with hands-on market insight to turn data into practical business decisions, especially in growth strategy, operations optimization, and go-to-market execution.

What differentiates me is my ability to bridge strategy and execution across cultures. Fluent in English, Japanese, and Chinese, I understand not only the language but also the business context, stakeholder expectations, and operational realities in each market.

I typically work on projects such as market and financial analysis, growth and expansion strategy, operational process design, cross-border business support, marketing performance analysis, and executive-ready presentations—delivering clear insights that decision-makers can act on.
  • Japanese

    Native or bilingual

  • English

    Fluent

  • Chinese

    Fluent

Remote only
Primarily works remotely

Experience

  • AUTEV
    Business Analysis Intern
    TECH
    August 2024 - November 2024 (3 months)
    Seattle, WA, USA
    Autev is an autonomous EV charging robotics startup focused on innovative charging solutions.

    • Developed and presented financial models to founders, directly influencing business strategic decision-making.
    • Conducted business analysis and crafted strategic plans to streamline expansion and optimize resource allocation.
    Business Plan Development Business analysis Project Management
  • ZKH Group Ltd
    Senior Operational Strategy Manager
    CONSULTING AND AUDITS
    January 2021 - June 2023 (2 years and 5 months)
    Shanghai, China
    ZKH is China’s largest B2B e-commerce platform provides industrial product procurement and management services.
    ---------------
    Managed $100M ARR across 50 strategic accounts, leading a 9-person team to surpass quarterly sales targets by 20%.
    • • Developed automation tools and SOPs, scaling SKU availability by 300% and driving $12M incremental sales.
    • • Analyzed customer purchasing trends, implementing targeted recommendations that increased sales by 25% ($180M) and improved customer retention rates by 10%.
    • • Designed a comprehensive team roadmap and training modules, reducing onboarding time by 80%.

    Senior Strategy Manager (2021 – 2022)
    Led a team of 3 associates and analysts to develop a growth strategy for new customers.
    • • Performed in-depth market and financial analyses to establish a link between SKU diversity and customer
    acquisition, driving a 40% ROI on updated digital advertising (SEO/SEM) campaigns.
    • • Directed cross-functional teams to implement scalable product workflows, growing SKU availability from 1.8M to
    10M and boosting new customer registrations by 30% in six months.
  • MONOTARO CO., LTD,
    Founding Member & Marketing Department Manager
    E-COMMERCE
    April 2014 - December 2020 (6 years and 8 months)
    Osaka-shi, Japan
    Monotaro is Japan’s largest B2B e-commerce platform for maintenance, repair and operations (MRO) products.

    Founding Member & Marketing Department Manager(2018-2021)
    Led 11-person marketing team to organize online and offline marketing strategy in new area.
    • • Built advertising strategies informed by expert interviews and competitor insights, generating $1.2M in incremental revenue and growing repeat orders by 700% (0.3 to 2.4 MoM).
    • • Implemented an automated email incentive program, increasing new account activations by 11% and driving a 5% uplift in average order value.
    • • Launched a digital marketing campaign for new product lines, achieving 515% YoY revenue growth.

    Marketing Manager, Headquarters (2015 – 2018)
    Led 3-person marketing team to execute and analyze promotional activities.
    • • Led market research and analyze the success factors of popular products for developing private branded products,
    assisted in developing 30+ PB items with combined sales exceeding $800,000 per year.
    • • Projected yearly revenue increase based on A/B testing of promotion messaging and increased average
    conversion rate from 5% to 12%.

    Customer Service Specialist, Headquarter (2014 - 2015)

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Education

  • Candidate for Master of Business Administration
    FOSTER SCHOOL OF BUSINESS, UNIVERSITY OF WASHINGTON
    2025
    Candidate for Master of Business Administration
  • Bachelor of Commerce
    DOSHISHA UNIVERSITY
    2014
    Bachelor of Commerce

Skill set

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