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Malt Strategy
Yuriko Y.YY

Yuriko Y.

Digital marketing/Strategy/ Marketing Consultant

€750/day
1 project
Amsterdam, NL
8-15 years
Marketing
Marketing Strategy
Digital marketing
PPC Campaign Setup & Management
Business development

Average response time: 1 hour

About Yuriko

I have over ten years' of experience in digital marketing, including developing comprehensive strategies for digital marketing such as social media, search, programmatic advertising, and influencer marketing.
My skills also include identifying new tactics for customer acquisition, driving awareness and conversion, and providing data-driven insights to maximize performance. I also excel at managing marketing spend across all channels, developing digital content strategies, and using the latest technologies and optimization techniques to drive innovation.
I have experience in website traffic analysis, creative and content analysis, as well as managing website pixels and social media accounts.
Overall, I am confident in my ability to create effective digital marketing plans that help businesses grow and succeed.
E-commerce
Fashion and Cosmetics
Health and Wellness
Luxury Goods
Press and Media

  • Japanese

    Native or bilingual

  • English

    Fluent

Can work on-site
Amsterdam (up to 50km)

Experience

  • Yuriko Yoshida
    Digital Marketing Specialist
    DIGITAL AND IT
    July 2021 - Today (4 years and 11 months)
    Amsterdam, Netherlands
    Project-based consultancy and strategy development and expand the business through digital marketing for various international clients.

    Highlight the skills I offer to the company:

    - Develop an overall digital marketing strategy
    - Management and development of every paid social ad, PPC, SEM, DSP and organic submission
    SEM: Google, Yahoo, Amazon, BingAd
    DSP: The Trade Desk, Amazon, Display & Video 360 Google, Criteo, MicroAd, Logicad
    SNS Organic/Paid: Facebook/Instagram, Twitter, Linkedin, LINE, TikTok, YouTube
    - Manage and develop an influencer marketing
    - Identify new tactics for customer acquisition strategy, revenue growth and retention
    - Increase customer awareness and conversions, ROAS
    - Test, analyse and optimise campaigns, providing data-driven insights to maximise performance
    - Manage marketing spend, including strategy, planning and execution of marketing activities across each channel
    - Digital content strategy and planning
    - Adjust marketing channel bidding strategies and targeting, technical execution
    - Drive innovation using the latest technologies, analytics and optimisation processes
    - Share progress and final reports
    - Website traffic analysis with focusing on media transition users
    - Creative and content analysis
    - Website pixel management (Google tag management)
    - Social media management
    - Influencer marketingng
    - Copywriting, localisation
    - Translation
    - Coaching marketing to the client's internal team
    - Market research
    Digital marketing Digital strategy Campaign strategy Pay Per Click Advertising E-commerce Performance marketing Copywriting Digital Marketing Pay Per Click Advertising Email marketing Social media Branding Strategic planning infulencer Affiliation E-commerce Social media Google Analytics Google AdWords SEO Display Ads Google Shopping
  • Yuriko Yoshida
    Digital Marketer
    DIGITAL AND IT
    June 2019 - July 2021 (2 years and 1 month)
    Berlin, Germany
    Project-based consultancy and strategy development for various international clients Highlight the skills I offer to the company:
    -Managing and development of each paid social ad, PPC, DSP and organic post
    -Test, analyse and optimize campaigns, deliver data-driven insights in order to maximize performance
    -Manage marketing spend including strategy, planning and execution of marketing activities each channel
    -Adjust marketing channels bidding strategies and technical implementations
    -Innovation-driven improvement leveraging the latest technologies, analytics and optimisation processes
    -Share progress and final reports
    -Analysis of your website traffic, with a focus on users who transitioned from media
    -Copywriting
    -translation The clients: International luxury fashion brand, International jewellery company, International CAD system company, Refurbished tech product
    PPC Content marketing Client managinent Social media Paid Social
  • IPG Mediabrands
    Digital Strategy Planner: Reprise
    DIGITAL AND IT
    September 2018 - May 2019 (8 months)
    Yoyogi-sanyacho,Tokyo, Japan
    - Develop an overall digital marketing strategy
    - Management and development of every paid social ad, PPC, SEM, DSP and organic submission
    SEM: Google, Yahoo, Amazon, BingAd
    DSP: The Trade Desk, Amazon, Display & Video 360 Google, Criteo, MicroAd, Logicad
    SNS Organic/Paid: Facebook/Instagram, Twitter, Linkedin, LINE, TikTok, YouTube
    - Manage and develop an influencer marketing
    - Adjust marketing channel bidding strategies and targeting, technical execution
    - Drive innovation using the latest technologies, analytics and optimisation processes
    - Share progress and final reports
    - Website traffic analysis with focusing on media transition users
    - Creative and content analysis
    - Customised marketing and PR strategy based on the client's needs. Design and launch several marketing strategy campaigns.
    - Influencer markeing
    - Led the winning pitch resulting in revenue of 420K € for IPG.
    - Grew Instagram following from 8K to 20K by engaging with the community, and building a strong industry network.
    Strategy Content marketing Branding Marketing Strategic planning Digital Marketing SNS Luxury Goods Fashion and Cosmetics Large Retailers Air Transportation and Tourism Display Ads Email marketing Influencer
Check out Yuriko's experience

Reviews

5.0

Out of 1 rating

C

Charles

Vroom

Reviewed on 26.07.2023

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Education

  • Bachelor of Science
    Kokugakuin University
    2012
    Bachelor of Law, Law

Skill set

Paid social marketing
Facebook Marketing
Google Analytics
Google AdWords
Instagram Marketing
E-commerce
Content marketing
Community management
Google ad
TikTok
Instagram
Twitter Marketing
LinkedIn Marketing
Bing Ads
Yahoo
LINE
Influencer
Social Media Management
Branding
Webmarketing
SEM
Campaign Optimization
Search Engine Marketing
Social Media Advertising
Youtube marketing
Project Management
Copywriting
Translation English-Japanese
SQL
Criteo
The trade desk
Canvas
Google Tag Manager
squarespace
AWS Fargate
YahooAd
Display Ads
VideoAd
YouTubeAd
Japanese marketing
Japanese
Digital Marketing
Marketing Analytics
Marketing and Communications Planning
Digital strategy
Campaign strategy
Pay Per Click Advertising
Performance marketing
Email marketing
Social media
Strategic planning
infulencer
Affiliation
SEO
Google Shopping
PPC
Client managinent
Paid Social
Strategy
Marketing
SNS
Luxury Goods
Fashion and Cosmetics
Large Retailers
Air Transportation and Tourism
Influencer
DPS
Reporting
Pricing strategy
DSP

Categories