Description

Proven entrepreneurial growth leader with 20+ years of Director level experience in strategy, transformation and delivery in large client organisations across EMEA in various industries. Proven expertise in:

Growth Strategy Development - Developing high-stakes go to market choices with tailored portfolio value propositions and narrative using the Playing to Win TM framework (by Prof. Roger Martin and used in Deloitte Monitor strategy consulting).

Stakeholder Engagement & Portfolio Growth - Developing strategic partnerships externally and internally and across multiple (business/operating) units and geographies.

Bidding Leadership - Leading, Coaching or collaborating business development, account and bid teams on proposal strategy, messaging and presentation, to secure multi-million/billion-dollar contracts.

Account & operational delivery - Aligning client needs with internal global local, near and offshore capabilities to maximise mutual value, margin and applying internal governance processes.

Scaling High Performance Teams - Building and supporting collaborative high performance teams based on DEI principles, from scratch to growth engines, across EMEA.

Holder of Master in economics (Financial institutions and insurance) and MBA (Finance and Marketing double major).

Industry field of expertise

Languages

English
Native or bilingual
Dutch
Native or bilingual
French
Fluent
German
Conversational
Spanish
Conversational

Workplace preferences

Can work on-site

Brussels (up to 50km)

Stratation BV
Independent strategy, transformation and go-to-market advisor
April 2023 - Today (3 years and 2 months)
• Independent C-level strategy and business consulting on digital transformation (data, cloud, AI, tech stack, CSRD) using established frameworks (Play-To-Win, Double Diamond, Sprints)
• Developed a multi-year account growth strategy and 3 year business plan based on internal and external data insights, for large Japanese IT services company. Consulted on company portfolio strategy and consulting portfolio choices and target markets. Direct request from Benelux CEO. Resulted in renewals win support, revenue growth.
• Advisory for mid-sized companies: RAG based GenAI experiments phase for professional services company, ideation for go to market transformation based on better use of existing client data and touch points infrastructure.
Growth Strategy Go-to-Market (GTM) Strategy Change Management & Transformation
Amazon
Business Development & Capture Leader
DIGITAL AND IT
June 2023 - March 2024 (9 months)
• Led business development and capture on European Institutions & Agencies and NATO.
• Developed and shaped key European Commission opportunities with AWS partners and consortiums including EU Strategic Dataspaces, and European Open Science Cloud.
• NATO's Group and lead study track for cloud services
Business development Public Procurement Data analysis Cloud computing
Global IT Services company
Executive advisor
November 2019 - May 2021 (1 year and 6 months)
Independent strategy advisor and transformation programme lead
• Strategy development leveraging the Playing to Win™ methodology as trusted advisor for newly on-boarded CEO for Belgium.
• Developed and led digital transformation go to market programme using a 5 work streams change programme, including: Sales, Portfolio, Culture, Communications and Internal Operations & Tools automation management.
• COVID period stopped all non-revenue generating contractors assignments.
Positioning strategy Growth Strategy Digital Transformation Business Plan Development Programme Management