About Zahra
After working in the Digital Marketing space for over 13 years, I have developed a bank of knowledge from Paid and Organic Social Media and Search Management, Email marketing, CMS management and strategic builds. My mix of both the creative and analytical has allowed me to understand the market in a unique way and I love working on amazing brands with exciting futures.
English
Native or bilingual
Can work on-site
London (up to 20km)
Experience
- Digital Dynasty AgencyDigital Marketing Specialist - Freelance and ContractorDIGITAL AND ITJanuary 2017 - Today (9 years and 5 months)London, UKWith over 10 years of digital marketing experience, I have gained expertise in various digital marketing/website skills.• Paid and organic social media management for clients, from proposal to strategy, implementation and evaluations. (Facebook, Twitter, Instagram, LinkedIn, TikTok, Snapchat).• Bespoke website creation, from consultation to launch (limited coding experience).• Management of complex bespoke content management systems. (Magento, Sitecore, WordPress, Wix, Weebly)• Email marketing management, from concept, strategy, implementation and Evaluation.• Analytical reporting and strategy creation.• Photo editing (Photoshop/Canva) and dynamic content creation.• Highly Experienced in SEO, Google AdWords, Meta Business Manager and Analytics tools.• Website and social media copywriting
- ALITYPaid Social Campaign ManagerDIGITAL AND ITJune 2018 - Today (8 years)London, UK• Managed paid social campaigns for a variety of different sectors, from awareness to conversion.• Managed Meta and LinkedIn advertising campaigns, ranging from brand awareness to lead generation and conversion campaigns.• Dealing with budget sizes ranging from £5000 to £30,000 a month, using expertise to allocate it to the appropriate type of campaign to reach the goals.• Managing campaigns from conception to results, strategising, KPI/goals, content, audience creation and optimisation, with the use of Looker studio and GA4
- Angels UniformsDigital Marketing ManagerDIGITAL AND ITJanuary 2005 - Today (21 years and 5 months)Pinner, London, England, United Kingdom• Built and manage the company’s eCommerce website (Magento) working with agencies for the build, managing updates and optimisations & SEO.• Created and implemented digital marketing and email strategy for online brand presence and business growth.• Manage all digital marketing outlets including Meta and Google (Ads, Analytics, Maps, etc).• Manage online recruitment and employment needs.
Recommendations
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Education
- Squared Online Digital Marketing, Digital Communication and Media/ MultimediaSquared Online2016Squared Online Digital Marketing, Digital Communication and Media/ Multimedia
- Master of ArtsUniversity of Warwick2010MA International Relations, Politics
Certifications
- Digital Disrupter Strategy programOxford University2023