Zaneta Vaskova

Commercial performance is rarely about scripts, it’s about behavior, confidence, and decision making under pressure.

I bring over 15 years of real world sales and account management experience across real estate and key account environments in the UK and Spain. After years in client facing commercial roles, I now work as a Behavioral Sales Coach, helping founders, consultants, sales negotiators and small teams improve sales conversations, turning sales teams into Human-Centric Deal Closers.

Most sales training fails because it focuses on what to say. I focus on how to be. If your team is hitting a wall, it’s rarely a product problem, it’s a behavioral disconnect.

I help small to mid-size businesses bridge the gap between Pitching and Connecting. My 8-week Behavioral Catalyst Program isn’t a lecture; it’s an interactive, high energy laboratory. We use psychology, and real time behavioral analysis to make your team feel seen, appreciated, and most importantly unstoppable.