Zoe Bearne

Managing strategic communications and engagement activity across key council services and city-wide programmes. Leading a team of 8 communication and stakeholder officers, shaping public understanding of council initiatives, including complex transformation programmes, economic development growth plans, environment and sustainable infrastructure initiatives.

• Developing and implementing the communications and engagement strategy for a council-wide transformation programme

• Designing and delivering city-wide campaigns and engagement initiatives for major consultations to address inclusive growth, health and wellbeing, and a safer city, including budget changes and the 10-year City Plan.

• Mentoring and leading the communications team effectively, encouraging professional development and best practice.

• Managing stakeholder planning and engagement for transformation, economic development, environment and sustainable infrastructure projects (journalists, council leaders, elected members, public transport operators, highways and engineering organisations, and local authorities).

• Managing brands and reputation of public figures, providing professional advice and support to internal and external stakeholders are kept informed with the progress of communication and engagement projects.

• Using innovative, cost-effective tactics in communication and engagement, focussing on new digital, media and technology channels.

Developed and delivered public-facing and digital marketing and behaviour change campaigns, with budgets from £10k to £150k, supporting transport and public health initiatives across the county.

• Utilised socio-demographic profiling, market research, and data analysis to target marketing activities, optimising their impact.

• Created content for digital communication including social media, website and email bulletins to drive community engagement (encouraging Hampshire residents to use sustainable transport).

• Oversaw designing and production of project-related promotional materials, such as leaflets, posters, and outdoor advertising. Created key narrative and content generation specific for each audience.

• Developed press releases for local media, articulating behaviour change initiatives and services.

• Responded to media enquiries and uphold proactive approach in disseminating key messages.

• Managed social media channels, maintaining regular output and engaging in dialogue with followers and members to enhance brand presence.

• Evaluated and adjusted marketing activities based on effectiveness, utilising continuous monitoring and data-driven insights.

• Collaborated with the media (TV, Digital and Print) and partner organisations to maximise campaign reach and impact.

Key

• Delivered multi-channel marketing campaigns with budgets from £10k to £150k.

• Behaviour change communication campaigns resulted in a 56% increase in walking intentions, 33% increase in cycling consideration, and 61% brand awareness.

• Delivered around 20 community events to engage with residents to encourage sustainable transport use, driving behaviour change.

Managed marketing and communications for the Media School, enhancing student recruitment and brand visibility. Managed and mentored a marketing executive.

• Delivered a comprehensive marketing plan aligned with university and department priorities.

• Directed planning and execution of various marketing projects and campaigns within established timelines and budgets.