About Zoe
English
Native or bilingual
Experience
- Dock & WharfMarketing ManagerHOSPITALITYJanuary 2025 - November 2025 (10 months)Sunshine Coast, AustraliaLead end-to-end marketing for a high-volume waterfront hospitality venue, including event promotion, social media strategy, content production, and digital advertising.Plan and execute the venue’s annual entertainment calendar, including live music, UFC screenings, key sporting events, public holiday activations, and seasonal campaigns.Manage all social platforms (Instagram, Facebook, TikTok), including scheduling, community engagement, and growth strategy.Work with photographers, designers, and stakeholders to produce high-quality creative assets.Develop and optimise marketing funnels for events, function enquiries, and customer engagement.Oversee EDM strategy to a database of 23,000+, delivering measurable results in open-rates, bookings, and campaign ROIs.Collaborate with operations teams to ensure marketing aligns with venue priorities, customer experience, and business targets.Monitor performance metrics across platforms and produce data-driven insights to guide future campaigns.
- Kove & coSocial Media ManagerFASHION AND COSMETICSJanuary 2025 - November 2025 (10 months)Developed and executed social media strategies to elevate the brand’s presence across Instagram and TikTok.Produced high-quality lifestyle, product, and campaign content, including flatlays, UGC-style videos, and storytelling posts.Managed content scheduling, captions, hashtags, and community engagement to grow reach and engagement.Collaborated with the brand on seasonal campaigns, product launches, and visual direction.Provided creative direction for photoshoots, including styling, shot lists, and aesthetic consistency.Analysed performance metrics to refine content strategy and identify high-performing formats.Ensured brand identity remained cohesive across all digital touchpoints.
- RaRa SuperstarSocial Media ManagerFASHION AND COSMETICSMarch 2023 - January 2024 (10 months)Created playful, on-brand social media content for a well-known Brisbane vintage fashion label with a strong creative aesthetic.Styled and shot product imagery, flat lays, and campaign content for Instagram, TikTok, and website use.Assisted in planning and executing seasonal campaigns, product launches, and in-store activations.Managed day-to-day posting, caption writing, trend research, and community engagement.Supported photoshoots, including model direction, outfit styling, and creative concept development.Maintained a cohesive visual identity that aligned with the brand’s vibrant, eclectic style.Contributed to boosting in-store traffic and online engagement through timely, trend-led content.
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Education
- Bachelor of Communications & MediaThe Fashion Institute2024