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Zoi T. Strategy/ Go-To-Market/ GrowthZT

Zoi T.

Strategy/ Go-To-Market/ Growth
  • Suggested rate
    €315 / day
  • Experience15+ years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Zoi's quote.
Location and workplace preferences
Location
London, United Kingdom
Can work on-site at your office in
  • and around London (up to 50km)
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Skill set (14)
Zoi in a few words
Strategy and Go-To-Market expert with more than 15 years of experience in achieving start up and new territory growth from scratch globally, with a background in the financial services and technology sectors. In my latest role, I led the global sales and strategy for a fintech business, growing the revenue from scratch to more than USD 50 million, with the company ultimately being acquired for approximately half USD 1 billion.

In the past few years I have also been advising companies on their business plans, investor pitching and Go-To-Market strategies, I am a mentor for start-ups through various accelerators and I have also become an angel investor.

Experience
  • Confirmation
    Commercial Director, EMEA & APAC
    BANKING & INSURANCE
    April 2019 - December 2022 (3 years and 9 months)
    London, United Kingdom
    Responsible for growing sales and revenue across EMEA & APAC and leading a team of 20 in our international offices (South Africa, India, Hong Kong, Singapore, Australia, Japan, China).

    Developed and implemented strategic sales plans to achieve each year’s growth targets, increasing revenue from USD 10 million to more than USD 40 million in 3 years, with the EMEA & APAC revenue ultimately representing 50% of the total global revenue.

    Led the team of 20 sales representatives and provided coaching, mentoring and support with everyone in the team consistently exceeding their targets.

    Responsible for identifying strategic revenue growth and new market entry opportunities (Led the entry to 20 new Africa and Asia markets in 2019, Russia and China in 2020, and our Open Banking initiative among others).

    Led the global relationships with our top revenue generating financial institutions at the C-level, to include HSBC, Citibank, Deutsche Bank and Bank of America, with a 2022 revenue growth of 50% for HSBC, 50% for Citibank and 200% for Deutsche Bank.

    Drove the Open Banking initiative globally since 2019. Led the project from its inception to a fully developed new product that launched in the UK & Europe in 2020 and was responsible for the Open Banking GTM strategies globally.

    Utilized sales tools to track sales activities against key metrics and analyze data to improve sales resource planning, pipeline management, revenue forecasting and the team’s sales efficiency and regional alignment. Provided actionable insights to the sales team, overall improving the team’s sales efficiency by more than 40% over a 3 year period.

    Acted as the central point of contact between the EMEA & APAC markets and key teams internally – Product, Technology, Marketing – to ensure we best positioned Confirmation for growth and executed on regional opportunities.

    Collaborated with the Marketing team to develop effective marketing campaigns and material, resulting in a 50% increase in lead generation across EMEA & APAC.

    Monitored market trends and competitor activities globally to ensure Confirmation stays ahead of the competition and represented the company in industry events and conferences to strengthen brand presence and identify new opportunities.
  • Confirmation
    Commercial Director Europe
    BANKING & INSURANCE
    January 2016 - March 2019 (3 years and 3 months)
    London, United Kingdom
    Joined the London office as the 2nd hire when it opened and grew the revenue in Europe from zero to more than GBP 5 million in 2019, exceeding the revenue targets for 3 consecutive years.

    Led the sales strategy for banks in Europe, educating the market on an industry change and driving banks towards a process transformation to adopt electronic audit confirmations as the new industry standard.

    Added the top UK banks in the network and more than 200 audit firms in the UK during the first year.

    Built a sales team of 8 to cover the European market and grew the network of banks across Europe to more than 200 by the end of 2019, which includes Europe’s biggest banks, challenger banks and subsidiaries of international banks.

    Globally responsible for the relationships with the top revenue generating financial institutions accounting for more than 30% of the Confirmation total global revenue, including HSBC, Deutsche Bank, Citibank & Bank of America, working with senior stakeholders across multiple bank divisions globally to roll out the service across EMEA & APAC.
Recommendations
Education
  • Bachelor Degree in Economics
    The American College of Greece - Deree College
    2014
  • MBA
    IE Business School
    2016
    Top 20% of the class