Skill set (7)
Zoya in a few words
I have over 15 years of experience in direct marketing. In 2016 I graduated from IEDC business school, MBA. For the most part, I have been working on Ukrainian market, but also I took part in international projects. Mainly I was responsible for managing and implementing marketing and sales plans, as well as advertising campaigns in omnichannel companies. I took part or lead in value chain from developing ideas to analyzing and presenting financial results.
Experience
- Monetny Dvir KnyazhiyChief Marketing OfficerRETAIL (SMALL BUSINESS)July 2020 - Today (4 years and 9 months)Kyiv, UkraineMain duties:• Marketing department management: control of launch plan and advertising campaigns execution, new products development, set up of PR strategies.• Development and implementation of direct marketing advertising campaigns: DRTV, Internet, viber, print.• Formation of sales funnels for advertising campaigns according to the company direct marketing business model.• Calculations of consumer demand, sales plan and quantities for ordering goods.• Implementation of additional activities for stock cleaning.• Introduction of tools to reduce % returns.• Set up reporting on sales and telemarketing results.• Compilation of the advertising budget.• Address management planning.• Preparation of yearly sales plan and monthly forecasts based on current results. Approving and being responsible for all marketing part in P&L.Main achievements:Developed and implemented advertising campaign, which grew company from 6 people to 30, total revenue increased in 5 times.
- Studio ModernaSales DirectorRETAIL (LARGE RETAILERS)March 2017 - December 2017 (10 months)Kyiv, UkraineMain duties:• Maintenance, development and optimization of sales processes according to company sales strategy and sales plan.• Enhancement of sales efficiency of 7 sales channels (DRTV, Homeshopping TV channel, Print, Internet, Telemarketing, Retail, Wholesale/Loyalty).• Control of marketing campaigns implementation under Omni-channel approach.• Budgeting and preparing sales forecast in accordance with sales performance and P&L.• Negotiating with external partners in order to improve and increase the effectiveness of sales management.Main achievements:Improving collaboration of sales channels in multichannel activities, efficiency of channels synergy; growth of sales.
- Studio ModernaHomeshopping ManagerRETAIL (LARGE RETAILERS)January 2013 - February 2017 (4 years and 2 months)Kyiv, UkraineMain duties:• Management of all units for home shopping TV station Shopping TV functionality. Distribution, broadcasting, launching new products, production, media planning, sales, expenses control, P&L.• Development and popularization of the channel.• Forming of KPI systems, development and motivation of department employees.• Control of launching on TV channel advertising campaigns.• Negotiation with external partners in order to improve and develop sales channel performance.Main achievements:Increase of TV channel coverage, launching new teleshopping formats and product categories.
Recommendations
Education
- Specialist in TechnicsNational Technical University “Kyiv Polytechnic Institute”2007
- M.Sc. in MarketingNational Academy of Management, Ukraine, Kiev2010
- MBAIEDC - Bled School of Management2016