Fintech Company Redefines its Product
How Malt Strategy established a state-of-the-art digital product that would meet consumer needs for a FinTech company.
Challenge
A FinTech company was acquired by a Fortune 500 company. The new owner set very high sales growth targets which needed to be implemented within 6 months. The client chose a senior product manager from Malt Strategy to establish a state-of-the-art digital product so that the consumer needs and thus the growth targets were met.
What our consultants did
Collaborated with the Head of Product
Led Agile on-site workshops with the product team
Conducted an analysis of the user experience in collaboration with UX and Customer Insights
Supported the implementation of the product update and its new features
Results
The consultant was a valuable member of the product team helping them achieve aggressive sales growth targets and ensuring that digital products met consumer demands.
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