Challenge

A large OEM launched an agency hub to centralize and support marketing and sales functions throughout 26 European markets. They were looking for someone to support this transformation, focusing on the French and German markets.

What our consultants did

  • Defined a future-proof Marketing and Communications strategy

  • Developed a KPI dashboard to improve insight generation and process effectiveness

  • Identified external trends and competitors to further develop the strategy

  • Supported in setting up all processes, structures, and technologies necessary to deliver maximum impact

Results

The consultant supported the development of a new Marketing and Communications organization and established processes to streamline marketing asset production and ensure customer satisfaction.