Challenge
A large OEM launched an agency hub to centralize and support marketing and sales functions throughout 26 European markets. They were looking for someone to support this transformation, focusing on the French and German markets.
How Malt Strategy helped support the launch of an ad agency hub throughout the European market.
A large OEM launched an agency hub to centralize and support marketing and sales functions throughout 26 European markets. They were looking for someone to support this transformation, focusing on the French and German markets.
Defined a future-proof Marketing and Communications strategy
Developed a KPI dashboard to improve insight generation and process effectiveness
Identified external trends and competitors to further develop the strategy
Supported in setting up all processes, structures, and technologies necessary to deliver maximum impact
The consultant supported the development of a new Marketing and Communications organization and established processes to streamline marketing asset production and ensure customer satisfaction.